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2020/21 Taught Postgraduate Module Catalogue

MUSS5830M Live Music Management and Promotion

30 creditsClass Size: 50

Module manager: Silviu Cobeanu

Taught: 1 Jan to 31 May, 1 Sep to 31 Jan (adv yr), Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

This module is not approved as an Elective

Module summary

This module enables students to gain a theoretical and practical insight into the live music industry. The lectures will provide a theoretical background for the main issues live music managers and promoters are currently facing. In the seminars, students will engage in a critical discussion and evaluation of carefully selected real-life case studies related to classical, jazz and popular live music management and promotion organisations.


Upon a successful completion of this module, students should be able to demonstrate an in-depth knowledge of the basic principles that underpin the live music industry, explore the concepts of artist representation/management and concert promotion throughout the history. The module also aims to examine in detail the interrelations between artists, agents and managers on the one hand, and promoters, on the other hand.

Learning outcomes
On successful completion of this module, students should be able to:
1. evaluate critically current developments and trends in the live music management;
2. provide solutions to complex problems and justify decisions drawing on the relevant theories;
3. conceptualise a live music event demonstrating an in-depth understanding of the planning processes;
4. analyse interrelations between managerial practice and marketing and promotion theory;
5. demonstrate an awareness of potential contingencies in the management process of an event;
6. reflect analytically on the case studies and examples discussed in the sessions.


The module will look at the art – entertainment dichotomy, the issue of value, investigating aspects of artistic management, tour management, production and stage management, and will look at music business entities such as artist management companies and booking agencies, as well as performing arts organisations such as orchestras, choirs, opera houses and concert venues.
During the second half of the semester the module will explore the main concepts of event and concert promotion and management, focusing on marketing for music organisations, (including marketing strategy, targeting and positioning, artistic programming, pricing and venues, live music promotion) as well as strategic planning, risk management and community events. It will also analyse the role of the promoter as the main driving force in the live music industry.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Independent online learning hours2.00
Private study hours266.00
Total Contact hours32.00
Total hours (100hr per 10 credits)300.00

Private study

It is advised that students spend c.5 hours of preparation per seminar and lecture = 90 hours. This time should be spent revising and consolidating work done in seminars, as well as researching and expanding on topics discussed. There are two hours of online independent learning which should be spent accessing module-specific online resources. The remaining 176 independent learning hours will be spent on the preparation for assessment 1 and assessment 2. Typically, approx. 61 hours for assessment 1 (35%) and approx. 115 hours (65%) for assessment 2.

Opportunities for Formative Feedback

Students will be monitored continuously through:
- Regular attendance at lectures and practical sessions
- During the seminars students will receive feedback and their progress will be monitored by themselves and tutor on an ongoing basis, e.g. class discussion and student presentations during seminars focused on case studies.

Methods of assessment

Assessment typeNotes% of formal assessment
Presentation15-20 minutes. The presentation must be passed in order to gain the module credits.65.00
PortfolioA critical evaluation of two case studies of 700-750 words each (1,400-1,500 words altogether)35.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:43:07


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