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2020/21 Taught Postgraduate Module Catalogue

PECI5215M The Creative Economy in Global Contexts

30 creditsClass Size: 10

Module manager: Dr Haili Ma

Taught: 1 Sep to 31 Jan (adv yr) View Timetable

Year running 2020/21

This module is not approved as an Elective

Module summary

This module critically examines the evolution of global economic, cultural and social conditions in the 21st century post-industrial era. Underpinned by key international documents, such as UNESCO 2005 Convention and 2018 updated version, and contextualised through international case studies, it provides students with in-depth understanding and analytical skills on key issues regarding the creative economy in global context.


This module aims to develop an understanding of the discourse and practice of creative economy. In particular it focuses on the evolution from industrial to post-industrial 21st century knowledge-based and culture-based production and consumption patterns, and how nations, communities and entrepreneur artists respond to such economic, social and cultural changes globally.

Learning outcomes
On completion of this module students should be able to:
1. Understand and articulate the evolution of creative economy discourse, within an international context;
2. Critique key concepts and debates on the global creative economy, including labour, IP, cultural exchange and trade, sustainable global development;
3. Examine the relationship between top-down international and national policy development and bottom-up entrepreneur artist response to the evolving cultural, social and economic conditions;
4. Apply this knowledge through selected local and international case studies;


The module introduces the discourse and practice of creative economy globally. Using key international documents as the navigation point (such as UNESCO 2005 Convention and 2018 updated version) further contextualised through case studies, students learn to analyse and interrogate evolving international economic, social, cultural production and consumption conditions and related issues. Topics and debates to be considered in the module are:

-Labour and production theories
-Entrepreneur artists
-Digital economy
-Intellectual property
-International and national cultural policy
-Global cultural trade and exchange
-Intangible cultural heritage
-Sustainable global development

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment13.003.00
Private study hours280.75
Total Contact hours19.25
Total hours (100hr per 10 credits)300.00

Private study

Preparation for lectures and seminars (197 hours)
Preparation for presentation (30 hours)
Preparation and writing for assessment (essay) (50 hours)
Preparation for tutorial (3.25 hours)

Opportunities for Formative Feedback

In a verbal presentation (20 minutes for teams of 3-4 students), students will research and analyse a case study of their choice by applying theories and referencing key sources and debates from the module. Tutors will provide verbal feedback at the end of the presentations, and written feedback is normally provided within 10 working days. Students will use this feedback to develop their individual essays on a selected case study that is different from the presentation. In this way, student will build their research knowledge and writing skills into their final essay.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay4,000-4,500 words65.00
Presentation20-minute group presentation35.00
Total percentage (Assessment Coursework)100.00

Alternative assessment is set according to individual student’s circumstances and approved via the Exams Tutor and Pro Dean SE.

Reading list

The reading list is available from the Library website

Last updated: 09/07/2019


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