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2020/21 Undergraduate Module Catalogue

LUBS1890 Starting Your Own Business

10 creditsClass Size: 442

Module manager: Deema Refai

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

This module is mutually exclusive with

LLLC0118Innovation and Enterprise

This module is approved as a discovery module

Module summary

This module offers a blended theoretical & practical experience in setting-up and running a business. Its interactive sessions allow students to delve into the issues of creativity, idea generation, opportunity recognition and feasibility analysis, thus, enabling them to understand how to set the foundations of an entrepreneurial business model. Through various activities, students work towards exploring business opportunities, which allows them to learn about businesses, make decisions about various aspects related to those businesses, and be entrepreneurial.


This module aims to provide students with the opportunity to learn about entrepreneurship and develop entrepreneurial business models both independently and through various activities using, for example, videos, podcasts, reading and other online materials. Within workshops students will be provided with the opportunity to take what they have learnt online and put this into practice, during innovative and collaborative activities.

Learning outcomes
Upon completion of this module students will be able to:
1. Recognise and apply basic general small business management skills in the areas of planning, organising, directing & controlling
2. Identify and apply standard management practices
3. Recognise the underlying principles of how enterprises are created and run

Skills outcomes
Skills outcomes
Upon completion of this module students will be able to:
1. Apply a range of key skills to Decision Making, Business Planning, Self-Directed Learning and Problem Solving
2. Employ functional concepts & operations in activities

Subject specific
3. Reflect on their own personal goals and values in relation to starting an enterprise


Indicative content:

Understanding entrepreneurship and enterprise creation

Employing creative tools to generate ideas and identify opportunities

Assessing the feasibility of opportunities, including industry, market, product and entrepreneur feasibility

Setting foundations of an entrepreneurial business model and pitching it to potential investors

Students will will engage in different activities that will support them in understanding how new ventures are formed and developed.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Guest lecture12.002.00
Private study hours88.00
Total Contact hours12.00
Total hours (100hr per 10 credits)100.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Assessment typeNotes% of formal assessment
Project7 minute individual video to pitch an entrepreneurial idea*50.00
Assignment1000 word individual written assignment*50.00
Total percentage (Assessment Coursework)100.00

*The module will embed a number of formative assessment tasks to help students work towards developing their assessments. The resit for this module will be 100% by re-submission of a 7 minute individual video and 1000 word individual written assignment.

Reading list

The reading list is available from the Library website

Last updated: 04/09/2020


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