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2021/22 Taught Postgraduate Module Catalogue

DESN5164M Graphic, Typographic and Colour Design

40 creditsClass Size: 80

Module manager: Dr Dian Li

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2021/22

This module is not approved as an Elective

Module summary

This module introduces theories and principles of Graphic, Typographic and Colour Design and discusses how they can be used to create the most effective human-centred design solutions. Graphic Design, Typographic Design and Colour Design complement each other when the objective is to produce user-friendly outcomes. Good use of typography can help graphic designs reach a wider audience by communicating the message with clarity. Good use of graphic elements can help typographic designs evoke emotion and increase inclusivity (i.e. include people with low literacy, reading disabilities, etc.). Colour has both the ability to convey information clearly and to emotionally engage users with products, services and environments. Areas covered by Graphic, Typographic and Colour Design include: editorial design, experimental typography, colour in marketing, branding, packaging, poster design, advertising, illustration, photography, storytelling, etc.


This module gives students the opportunity to:
· Learn theoretical and practical perspectives regarding Graphic, Typographic and Colour Design.
· Explore the inter-disciplinary nature of Graphic, Typographic and Colour Design in a variety of contexts – healthcare, education, business, public sector, etc.
· Address the specific needs and motivations of Graphic, Typographic and Colour Design users by developing creative and effective design solutions.

Learning outcomes
On completion of this module, students will have provided evidence of being able to:
1. Analyse and interpret current challenges, theories and principles of Graphic, Typographic and Colour Design in order to define a problem or need.
2. Access and critically analyse literature, and plan appropriate research methods for the successful development of a design project.
3. Design and develop effective and visually stimulating design solutions in response to a specific brief, problem and need.
4. Contribute to the implementation and execution of a project to a professional and commercial standard.


This module will deliver a combination of lectures and practical sessions. Lectures will engage students with the theory, research and professional approaches to Graphic, Typographic and Colour Design. The lecture content will be built around (and inform) each stage of the research and design process. Practicals will give students the opportunity to put their knowledge and theory into practice by planning, designing, developing and evaluating their creative project, as well as their research

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours359.00
Total Contact hours41.00
Total hours (100hr per 10 credits)400.00

Private study

Each lecture and practical class are supported by material that is available on the Blackboard VLE. This material provides links

to appropriate journal papers, books, videos and websites. Digital copies of the lectures will be also available on the VLE so

that students can follow up in a systematic and structured manner.

To gain confidence to develop and articulate their own ideas, students will engage in private study.

· Literature search and reading: 80 hours

· Independent research and preparation: 80 hours

· Preparation and evaluation of assessed outcomes: 199 hours

Opportunities for Formative Feedback

Student progress will be monitored through:
· Regular attendance at lectures and practical classes (absences dealt with through the normal School channels).
· Participation in lectures and practical classes.
· Feedback will be given in practicals.
· Formal presentation of work with feedback around week 21 (with feedback from industry/stakeholders if a live brief).

Methods of assessment

Assessment typeNotes% of formal assessment
PortfolioPortfolio comprising a 2,000-2,500 word report and design outputs developed to a professional and commercial level.100.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 30/06/2021 16:21:16


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