2021/22 Undergraduate Module Catalogue
MUSS1816 Introduction to the Music Business
10 creditsClass Size: 50
Module manager: Silviu Cobeanu
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2021/22
This module is approved as a discovery module
Module summaryThe music business today means innovation, creativity, opportunities and connectivity. It is a global business that facilitates interpersonal, intercultural, and international interaction at an unprecedented level in the history of human kind. This module acquaints students with the music business environment, exploring at a basic level a range of key concepts used in categorising and analysing various music business organisations, from new enterprises to medium and large international corporations. In the seminars, students will analyse and discuss a selection of relevant case studies and have the opportunity to explore real-life business scenarios through participation in role plays and other practical exercises. Topics outline:• Music business enterprises and organisations• The role of record labels• Streaming platforms• Live music industry• The music publishing business
ObjectivesUpon a successful completion of this module, students should be able to demonstrate a knowledge of the core specific concepts in the music business and understand various contemporary challenges that the music business is facing.
This course aims to give students a foundation in music business and help develop understanding of how business concepts might be applied in the context of the music industry.
On successful completion of this module, students should be able to:
1. demonstrate an understanding of basic business terminology, concepts and theories;
2. review current developments and trends in the music business;
3. provide solutions to basic problems and justify decisions drawing on relevant theories;
4. reflect analytically on the case studies and examples discussed in the sessions.
The following outline syllabus is indicative:
The students will be introduced to basic business terminology and concepts in relation to music, as well as basic business models in the music industry. The module look in detail at various organisations such as record labels, music publishers and live music.
Students will have a chance to participate in real-life scenarios to familiarise themselves with practicalities of the music business working environment.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||90.00|
|Total Contact hours||10.00|
|Total hours (100hr per 10 credits)||100.00|
Private studyIt is advised that students spend 3 hours of preparation class = 30 hours. This time should be spent preparing for forthcoming seminars, revising material presented in lectures and consolidating work done in seminars.
The remaining 60 independent learning hours will be spent on the preparation for the assessment.
Opportunities for Formative FeedbackStudents will be monitored continuously through:
- Regular attendance at lectures and seminar sessions
- During the seminars students will receive feedback and their progress will be monitored by themselves and tutor on an ongoing basis, e.g. class discussion during seminars focused on case studies.
Methods of assessment
|Exam type||Exam duration||% of formal assessment|
|Online MCQ||1 hr 00 mins||100.00|
|Total percentage (Assessment Exams)||100.00|
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading listThe reading list is available from the Library website
Last updated: 30/06/2021 13:25:03
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