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2021/22 Taught Postgraduate Module Catalogue

PECI5211M Audience Engagement and Impact

30 creditsClass Size: 67

Module manager: Dr Sarah Feinstein

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2021/22

This module is approved as an Elective

Module summary

This module critically investigates a range of audience engagement strategies and explores different methods of capturing and evaluating the impact that the arts can have on audiences, whether live or digitally and whether locally or globally. The module introduces participants to established and emerging methodologies for researching arts audiences and investigates the psychology behind related practices such as spectatorship, participation, co-production and co-creation. Through a critical exploration of aesthetic and embodied experience, this interdisciplinary module studies how artists and arts organisations can design meaningful and memorable audience experiences and how, in turn, these can be evaluated in terms of strategic and cultural value.


To develop a critical understanding of strategies of audience engagement and critically explore different methods of capturing and evaluating the impact that the arts can have on audiences, both locally and globally.

Learning outcomes
On successful completion of this module, students should be able to:
1. define, contextualise, apply and critique theoretical concepts related to participation, spectatorship, co-production and co-creation;
2. critically explore the benefits and challenges implied by these phenomena to the everyday practice and leadership of contemporary arts and cultural organisations across the world;
3. appreciate and apply the core models, methods and approaches pertaining to audience research;
4. develop a critical appreciation of how effective audience engagement and impact can help artists and arts and cultural organisations to fulfil their creative, strategic and social objectives.


The session contents might include:
• Theoretical Concepts of Audience
• Audience Research Methods
• Impact & Evaluation
• Audience Development
• Audience Outreach and Education
• Colloquium on Engagement Strategies
• Workshops on Co-Production and Digital Storytelling

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment16.006.00
Private study hours273.50
Total Contact hours26.50
Total hours (100hr per 10 credits)300.00

Private study

Reading and literature searches (134 hours)
Preparation of assessment (colloquium presentation) (40 hours)
Writing and preparation of assessment (report) (60 hours)

Opportunities for Formative Feedback

Students will receive formative feedback on the development of their ideas from tutor and peers in seminars and workshops. Student receive formative feedback on assessments through submission of a report plan and the group tutorials.

Methods of assessment

Assessment typeNotes% of formal assessment
Assignment1 x 3750-4500 report70.00
PresentationColloquium presentation (group – 15 mins)30.00
Total percentage (Assessment Coursework)100.00

Resit for colloquium presentation would be alternative assessment.

Reading list

The reading list is available from the Library website

Last updated: 28/09/2021 16:57:36


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