2021/22 Undergraduate Module Catalogue
DESN1658 Fashion Brand Analysis
10 creditsClass Size: 60
Module manager: Joanna Blanco-Velo
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2021/22
Module replacesDESN 1654: Fashion Industry Analysis
This module is not approved as a discovery module
ObjectivesThis module intends to develop an appreciation of the role of trend analysis, market analysis and brand profiling in the successful development of a fashion business.
On completion of this module, students will have provided evidence of being able to:
- evaluate qualitative and quantitative data relevant to building a brand strategy in the fashion industry;
- appreciate and interpret the role and meaning of different inputs in positioning a fashion business.
This module introduces students, through lectures, practical activities and guided groupwork, to sources of information necessary to distil a fashion brand strategy which would help a small business to survive and make a difference in the current landscape.
Case studies of different fashion enterprises will explore the implications of different, sometimes incompatible, positionings.
The role of market and trend analysis in building a strong brand will be explored.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||78.00|
|Total Contact hours||22.00|
|Total hours (100hr per 10 credits)||100.00|
Private studyPrivate study time is spent in:
- Reading for seminars (group learning activities) and lectures (22 hours)
- Maintenance of an independent research journal (30 hours)
- Writing up their findings in an appropriate assignment format (26 hours)
Opportunities for Formative Feedback- Student attendance will be monitored at lectures and group learning activities. Non-attendance will be followed up.
- VLE tracking tools will monitor student completion of the learning tasks. Students will be expected to reflect on these activities in their reflective journal.
- Students will be expected to keep their research journals up to date. At key points, students will be expected to present their progress on assignments.
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Group Project||3,000 words||70.00|
|Reflective log||1,200 words||30.00|
|Total percentage (Assessment Coursework)||100.00|
The resit will be in the form of a single, individual project report (2750-3250 words) which assesses all of the module learning outcomes. If, due to unforeseen circumstances, a student is unable to participate in group work, they will be assessed through an individual assignment that fulfils the assessment objectives.
Reading listThe reading list is available from the Library website
Last updated: 25/02/2022
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD