2021/22 Undergraduate Module Catalogue

LISS1053 Graphic and Digital Design

10 creditsClass Size: 30

Module manager: Nina Hansopaheluwakan-Edward
Email: N.Hansopaheluwakan@leeds.ac.uk

Taught: 1 Jul to 31 Aug View Timetable

Year running 2021/22

Pre-requisite qualifications

GPA of 2.8 (US) or equivalent and enrolled at a university

Module replaces

None

This module is not approved as a discovery module

Module summary

Indicative syllabus: Typography, iconography, composition, and image-making; Design principles, techniques and applications

Objectives

This module introduces core graphic and digital design concepts and principles. It also introduces the skills and technology required for professional practice. The students will use the knowledge and skills gained to produce different creative artwork.

Learning outcomes
On completion of this unit, the students will be able to:

1. apply the basic elements and principles of graphic and digital design;

2. demonstrate an applied understanding of core graphic and digital design techniques;

3. demonstrate foundational competency in graphic and digital design technology while conducting research, analysis and clearly communicating a rationale for design decisions;

4. produce different creative artwork to be applied in various media that spans both print and digital production methods

Syllabus

Are you interested in gaining an understanding of graphic and digital design techniques? Do you want to develop your skills in graphic and design technology? This module introduces core graphic and digital design concepts and principles. It also introduces the skills and technology required for professional practice. This is a highly practical module which includes a mix of research, theory and project work. Activities will include visual exploration techniques and strategies via a series of intensive collaboration workshops, seminars and presentations. Fundamental theories and practice include design principles, design contexts and project brief. You’ll also explore the applications integrated into creative communication design solutions. You’ll study design techniques such as typography, iconography, composition, and image-making. You’ll use the knowledge and skills gained to produce different creative artwork. You’ll apply your artwork in various media that spans both print and digital production methods.

Teaching methods

Delivery type	Number	Length hours	Student hours
Visit	1	10.00	10.00
Fieldwork	1	8.00	8.00
Seminar	8	3.00	24.00
Independent online learning hours			15.00
Private study hours			43.00
Total Contact hours			42.00
Total hours (100hr per 10 credits)			100.00

Private study

15 hours pre-course preparatory work (materials available on Minerva): this will include reading tasks and initial ideas exploration (e.g. reading assigned texts and preparation of elements relevant to assignments and group work in class)

43 hours private study: this will include reading and reviewing materials from seminars (8 hours), research and explorations on creative ideas (10 hours), and individual work on the assessments (25 hours).

Opportunities for Formative Feedback

Student progress will be monitored through:

- Observation of student participation in seminar discussions and in-class tasks
- By the end of week 1, the students will be asked to share their reflection on their learning journey
- Work-in-progress consultations in practical sessions, enabling the module leader to provide feedback for further improvement of the student work

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Presentation	Individual presentation (approx. 10 minutes)	40.00
Portfolio	Design journal (logbook of project and inspirations)	60.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

There is no reading list for this module

Last updated: 05/10/2022

Disclaimer

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• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

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