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2020/21 Undergraduate Module Catalogue

LUBS2920 Advanced Analytical Methods

20 creditsClass Size: 30

Module manager: Aritad Choicaroon

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2020/21

This module is mutually exclusive with

LUBS2230Mathematics for Business and Economics 2
LUBS2670Statistics for Business and Economics 2
LUBS3210Advanced Modelling Techniques for Business Analytics

This module is approved as a discovery module

Module summary

This module provides an introduction to analytical techniques that are used commercially to support business decisions.


This modules aims to further extend the knowledge and experience of students in the application of analytical techniques used in business analytics.

Learning outcomes
Learning Outcomes – Knowledge/Application
Upon completion of this module students will be able to:

- Describe and explain analytical techniques (Knowledge)
- Accurately apply these techniques to business problems (Application)

Learning Outcomes – Skills
Upon completion of this module students will be able to:

Subject specific
1. Apply appropriate analytical techniques to analyse business data to support management decision making

1. Analytical skills – mathematical/numerical/statistical
2. Creative problem solving
3. Critical thinking – reviewing evidence; interpreting results
4. Research skills
5. Use of knowledge

Skills outcomes
Upon completion of this module students will be able to apply appropriate analytical techniques to analyse business data in support of management decision making.


Indicative content:
1. Introduction to R
2. Loops, Function and Data Pre-processing
3. Data visualisation
4. Dealing with Missing Data
5. Descriptive Statistics and Linear Regression
6. Time Series Forecasting (Time Series Decomposition, Moving Averages. Exponential Smoothing, AR and Arima models)
7. Dimensionality Reduction (PCA and Factor Analysis)
8. Cluster Analysis
9. Decision Trees and Support Vector Machines
10. Discrete Choice Models
11. Survival Analysis
12. Neural Networks
13. Text Analysis
14. Optimisation (Linear and Evolutionary Algorithms)

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours157.00
Total Contact hours43.00
Total hours (100hr per 10 credits)200.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Exam typeExam duration% of formal assessment
Standard exam (closed essays, MCQs etc)3 hr 100.00
Total percentage (Assessment Exams)100.00

The resit for this module will be 100% by 3 hour examination.

Reading list

The reading list is available from the Library website

Last updated: 15/09/2020


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