2022/23 Taught Postgraduate Module Catalogue
BIOL5134M Commercialising pharmaceutical products
10 creditsClass Size: 100
Module manager: Dr Darren Tomlinson
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2022/23
Pre-requisite qualificationsSufficient entry qualifications to have been admitted to one of the above programmes.
|BIOL5123M||Drug Discovery and Development Pathways|
Module replacesBIOL5269M Commercialising Biopharmaceutical Products
This module is not approved as an Elective
Module summaryThis module aims to explore how economic value is created in the pharmaceutical industry. It aims to explore how intellectual property rights are used to maximise economic value, and how business strategies align with external drivers to bring economic (and healthcare) benefits from proprietary products.
ObjectivesThe module objectives are to:
- provide students with an understanding of the economic drivers across the pharmaceutical industry;
- explore the role of intellectual property rights in the creation of economic value;
- examine the exploitation models that can be used to take pharmaceutical products to market;
- develop students’ understanding of leadership and team roles within a commercial setting.
Upon completion of this module, students will be able to:
1. Appreciate commercial drivers for product development
2. Identify appropriate IPR, and how to protect these rights, to add value to applied R&D programmes
3. Understand how to identify, contextualise and communicate opportunities for pharmaceutical products
4. Articulate their preferred roles within a team & leadership style and understand the range of skills needed to develop successful working relationships in a commercial setting
The module will cover the following:
- Forms of intellectual property (IP), protection of IP rights and mechanisms of exploitation of IP rights
- The factors and strategies affecting commercial value:
a) Nurturing creativity and innovation:
b) Commercial, economic, societal, legal & technological drivers:
c) Opportunity dimensions; proposition, people, place, process, profit:
d) Open innovation – concept & implementation.
- The practical development of an opportunity business model.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||73.00|
|Total Contact hours||27.00|
|Total hours (100hr per 10 credits)||100.00|
Private study10 hour private study on assignment for IP component of course.
53 hour private study on the OBM.
10 hours private study on the reflective log.
Opportunities for Formative FeedbackStudent progress will be monitored through attendance at, and participation in, lectures and seminars. Progress will be measured through reflective logs and formative assessments (such as pitching the OBM) during the module.
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Report||Project report: OBM, 3000 words||40.00|
|Reflective log||Teamwork & leadership – self-assessment and reflection||35.00|
|In-course Assessment||Patent claim report: Freedom to operate report 1,000 words||25.00|
|Total percentage (Assessment Coursework)||100.00|
Resit of whole module by submission of new coursework piece.
Reading listThe reading list is available from the Library website
Last updated: 11/08/2022
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