2022/23 Undergraduate Module Catalogue

COMM3705 Digital Media Project

40 creditsClass Size: 48

Module manager: Christopher Birchall
Email: C.T.Birchall@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2022/23

This module is mutually exclusive with

COMM3910

Communication Dissertation

Module replaces

COMM3710 and COMM3720

This module is not approved as a discovery module

Module summary

This module guides students through the professional practices of developing an advanced digital media product which is informed by, and contextualised within, relevant theoretical issues and debates. Working independently, students produce a detailed specification for a digital media product, create professional project documentation, pitch their ideas in verbal and written formats, implement prototypes, develop an advanced digital media product, critically evaluate their work and deliver oral presentations at key stages. All aspects of this process should be informed by relevant research devised by the student.

Objectives

This module guides students through the professional practices of developing an advanced new media product which is informed by, and contextualised within, relevant theoretical issues and debates. Working independently, students produce a detailed specification for a new media product, create professional project documentation, pitch their ideas in verbal and written formats, implement prototypes, develop an advanced new media product, critically evaluate their work and deliver oral presentations at key stages. All aspects of this process should be informed by appropriate research devised by the student.

Learning outcomes
On completion of this module, students should be able to:
• Conduct research to inform the specification, development, testing and evaluation of an advanced digital media product, independently devising appropriate research methods
• Produce professional project documentation including a detailed specification and relevant planning materials
• Develop an advanced digital media product demonstrating the ability to work independently with self-discipline, self-direction and reflexivity
• Demonstrate the ability to communicate ideas effectively using a variety of written and oral methods

Syllabus

Developing Creative Ideas
Practice-led Research
Professional Project Documentation
Pitching and Pitch Documents
Project Planning
Professional Production Workflows
Presentation Technique

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	5	1.00	5.00
Seminar	5	1.00	5.00
Tutorial	6	0.33	2.00
Private study hours			388.00
Total Contact hours			12.00
Total hours (100hr per 10 credits)			400.00

Private study

Students will work independently throughout the year, conducting research, preparing for their presentations, producing project documentation, and developing the product itself, solving problems that arise during the production process. The student will arrange meetings with their supervisor to receive feedback on their progress.

Opportunities for Formative Feedback

Student progress will be monitored in supervision meetings and by the requirement to continually maintain a research blog.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	Pitch Document: Individual (2,400 words)	20.00
Presentation	Final Presentation: Individual 15 minutes	5.00
Practical	The Product: Individual (9,600 equvalent words)	75.00
Total percentage (Assessment Coursework)		100.00

Students failing the pitch document and products assessments will be required to improve and resubmit their original submission, working with the feedback they have been offered and the support of their supervisor. It is not expected that students will produce a new project idea. The verbal presentation may be substituted for a screen-recorded or poster presentation in the event of either: 1. A resit assessment where the student or tutor is unable to attend university during the resit period. 2. A student having specific needs which might disadvantage their assessment in this format, as identified or corroborated by colleagues in student support.

Reading list

There is no reading list for this module

Last updated: 08/08/2022

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