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2022/23 Taught Postgraduate Module Catalogue

COMM5710M The Media Industries

30 creditsClass Size: 50

Module manager: Dr Anna Zoellner

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2022/23

This module is not approved as an Elective


- To introduce students to the principal debates regarding change in the media industries since 1980.
- To allow students to understand the conditions which shape media production in modern societies, including technological, policy, sociocultural and economic factors.
- To enable students to evaluate contemporary developments in the media industries.

Learning outcomes
On completion of the module, students should be able to:
- Outline the main debates and theoretical approaches relevant to an understanding of the media industries as they relate to questions of power and social communication.
- Understand the interactions and connections between media production, media consumption and media meaning/representation.
- Demonstrate knowledge of the historical development of the media industries internationally.
- Demonstrate knowledge of national and regional differences in media industries and their role in societies.
- Compare and evaluate explanations of media processes relevant to media industries, derived from different theoretical perspectives.
- Examine media forms critically with appropriate reference to the social and cultural contexts in which they were produced and consumed.


This module will cover topics such as: the definition, relevance and characteristics of the media industries, approaches to analysing the media industries, size and ownership of media organisations, the role of government policy for the media and the media industries, the impact of digitalisation and convergence, and issues surrounding internationalisation, globalisation and cultural imperialism.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours266.50
Total Contact hours33.50
Total hours (100hr per 10 credits)300.00

Private study

- Directed study of primary and secondary sources in preparation for seminar discussions: est. 100 hours.
- Preparation for presentation of a theoretical position in relation to media industries: est. 30 hours.
- Essay preparation: est.148.5 hours.
(approximate and provisional figures)

Opportunities for Formative Feedback

Student progress will be monitored via attendance and contribution at seminars and via mid-semester formative and summative assessment.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay1 x 1,500-2,000 words30.00
Essay1 x 3000 - 3,500 words70.00
Presentation10 minutes0.00
Total percentage (Assessment Coursework)100.00

All assignments have multiple topics/questions to choose from. A resit would use the same type of assignment i.e. essay or presentation but needs to cover a different topic/question than the original submission.

Reading list

The reading list is available from the Library website

Last updated: 21/09/2022


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