2022/23 Undergraduate Module Catalogue

DESN2947 Design Application: Print and Screen

30 creditsClass Size: 75

Module manager: Ben Bradley
Email: B.P.Bradley@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2022/23

Pre-requisite qualifications

Progression From Level One, BA Graphic And Communication Design

This module is not approved as a discovery module

Module summary

The aim of the module is to provide students with a deeper understanding of design communication for both print and screen based applications. Students will learn how to effectively plan and execute screen based interactions through the use of wireframes, prototypes and storyboards as well as an appreciation of the nuances of interface design and information architecture. Students will learn advanced typographic principals in relation to both screen and print based media. The module will involve working on projects where students will develop a range of skills and explore conventional and unconventional approaches to graphic design communications.

Objectives

The aim of the module is to provide students with a deeper understanding of design communication for both print and screen based applications. Students will learn how to effectively plan and execute screen based interactions through the use of wireframes, prototypes and storyboards as well as an appreciation of the nuances of interface design and information architecture. Students will learn advanced typographic principals in relation to both screen and print based media. The module will involve working on projects where students will develop a range of skills and explore conventional and unconventional approaches to graphic design communications.

Learning outcomes
1. Understand and demonstrate the ability to plan and execute digital design interactions to achieve a predetermined goal.
2. Demonstrate an ability to produce effective wireframes, prototypes and storyboards.
3. Explore conventional and unconventional interaction design.
4. Use advanced research and analysis skills to generate a range of unique insights.
5. Demonstrate an understanding of advanced typographic principals.
6. Produce graphic design solutions that demonstrate an advanced understanding of composition, hierarchy and effective visual communication.

Skills outcomes
Students will gain skills in industry standard design tools that will be introduced mainly in relation to print and screen based graphic design

Syllabus

This module will cover the following topics for example:

1. Composition principles for screen and print
2. Advanced typographic principles (for screen and print)
3. UX + UI - designing for interactive media
4. Advanced ideation methodologies - generating appropriate insights
5. Focused research skills - audience, future trends
6. Experimental interaction design
7. Visual language -
8. Evaluation methods
9. Current practices in graphic design

Teaching methods

Delivery type	Number	Length hours	Student hours
Lectures	10	1.00	10.00
Seminars	11	2.00	22.00
Practical (computer based)	5	2.00	10.00
Independent online learning hours			98.00
Private study hours			160.00
Total Contact hours			42.00
Total hours (100hr per 10 credits)			300.00

Private study

Students are expected to carry out research on-line, analyse and present findings as well as complete assignments during private study. Students are given lists of extra supporting information. This information is chosen to underpin their understanding of the assessed projects and to facilitate further investigation. It is expected that you will complete a minimum of 100.00 hours of private study for this module. The lectures provide the foundation of information needed by you to successfully complete the module, however, you will be expected to use private study to develop your understanding of the subject. Through your private study you will explore in greater depth the concepts discussed in the lectures as well as having the opportunity to consider the wider contextual aspects of the subject. Private study can consist of using material from the library, national and international news and the internet.

Opportunities for Formative Feedback

Students will be provided with discussion-led formative feedback at key points during the module. Group critiques will allow students to share their work with their peers and the staff whilst still under development. It also allows other students to gain insights from other’s feedback. Students will also receive formal individual feedback during the semester. This will allow for focused identification of strengths and weaknesses and for tailored advice to be provided regarding further development/processes required.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Portfolio	Graphic and Communication Design Project	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:23:16

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