2022/23 Undergraduate Module Catalogue

DESN3585 Collaborative Marketing and Promotion

20 creditsClass Size: 26

Module manager: Dr Jamie Marsden
Email: j.l.marsden@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2022/23

This module is not approved as a discovery module

Objectives

The purpose of this module is to offer students the opportunity to put marketing theories into practice through a team-delivered consultancy challenge for an international fashion client.

Learning outcomes
On completion of this module the student will be able to:
- Operate as a team member in a small-scale marketing business venture
- Assist in the negotiation of terms and conditions
- Undertake a number of marketing tasks for clients
- Present themselves in a professional capacity

Syllabus

This module is designed to combine experiential learning with reflective practice within the context of professional marketing consultancy. Therefore this module will explore issues relating to marketing research, creative thinking, marketing communications, client and team negotiation, professional consultancy skills, client presentation skills, and the principles of effective teamwork.

Teaching methods

Delivery type	Number	Length hours	Student hours
Fieldwork	2	2.00	4.00
Seminar	16	2.00	32.00
Independent online learning hours			15.00
Private study hours			153.00
Total Contact hours			36.00
Total hours (100hr per 10 credits)			204.00

Private study

It is expected that at level 3 students are able to work independently and manage their work accordingly. Nevertheless independent study is facilitated through the action points raised in seminar discussion. Furthermore independent study will involve teamwork, therefore, students must take responsibility for their individual and collective contribution to the module.

Opportunities for Formative Feedback

Continuous monitoring of Student progress will be monitored by:
- Tutorials
- Group Learning
- Boardroom meetings

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project	marketing materials and verbal presentation. Equivalent to 1500-1800 words per person	40.00
Report	Reflective Report of 2000-2400 words, should show evidence of additional reading	60.00
Total percentage (Assessment Coursework)		100.00

If an unforeseen circumstance precludes a student from group participation the learning outcomes will be assessed as follows: You will be assigned a client brief. Your task will be to produce a marketing campaign that addresses the client brief. Two outputs need to be submitted: (1) An electronic PDF presentation of the proposed marketing activity; (2) A 2000-2400-word reflective PDF report that details the experiential learning gained from developing an applied marketing project.

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:23:16

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