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2022/23 Taught Postgraduate Module Catalogue

DESN5305M Fashion Industry Analysis

15 creditsClass Size: 80

Module manager: Dr Pammi Sinha

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2022/23

This module is not approved as an Elective

Module summary

To create a new design idea and develop it into a successful new product, not only requires an understanding of the design process and the technology that can deliver that design, but also requires a board understanding of the wider fashion industry. Business models, costing structures, retail theory and supply chain dynamics are important components of industry, and particularly important for the fast moving and global fashion industry where consumer and society are powerful influences, and where many of the current impacts are considered to be negative for the environment and local communities around the world. This module will explore how current management theories are applied to the fashion industry to negotiate the many factors that influence the market.


The purpose of the module is to introduce students to the global fashion and textiles industry and an understanding of the management issues related to the process of developing fashion for the marketplace.

Learning outcomes
On completion of this module the student will be able to:
1. Analyse and evaluate the nature and dynamics of the global textiles and fashion industry,
2. Evaluate retail and marketing strategies, management of resources & operations within those organisations;
3. Identify and interrogate the role innovation and technology can play in addressing some of the key challenges the industry faces in the future,
4. Consider and evaluate the role of individuals in evolving the direction for industry.
5. Examine possible future directions for the industry, with particular reference to sustainability.

Skills outcomes
· Ability to critically examine and appraise a range of literature about the international fashion industry.
· Ability to critique the key questions and issues with regards to future directions within the industry.
· Communicate, through writing, concepts and theories clearly and coherently.


This module will examine: · The evolution of the concept of ‘fashion’, · How the term ‘industry’ is defined, developments within the global fashion industry, its current structure and size. · Design and development of a fashion range: the process, the teams and their management, research that needs to be conducted, technologies that are utilised. · Strategic issues in product development and the links between the processes and how they are managed according to their market levels. · Relationships between design and retail: influences along the supply chain for the product and businesses involved. · Business models within the fashion and textiles industry: where centres of production are and manufacturing networks, supply chains and value chain concept, the relationships that are formed between different types of businesses and the range of impacts that this has on the geographic regions involved. · Sustainability (environmental and ethical issues): a global perspective, efforts different countries are undertaking towards a sustainable fashion industry, the significant issues and bodies of experts involved as well as the consumer. · Future directions for the global fashion and textiles industry.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours178.00
Total Contact hours22.00
Total hours (100hr per 10 credits)200.00

Private study

Substantial further reading, to develop an awareness of the concepts, principles and other issues dealt with in lectures is required.
Each lecture and seminar is regarded as a sign-post for further reading and enquiry, requiring an average of 6 hours of independent study per topic. 120 hours.
Additional time for developing the report is also required. 58 hours

Opportunities for Formative Feedback

Seminar discussions will encourage student engagement and allow the teaching team to continually assess individual engagement and understanding of key concepts.
For formative assessment, students will be required to hand in a structured one page summary of their plan for the report through Turnitin. They will be given feedback regarding this outline with ideas to help support the development of the report. Feedback comments will be used to provide general feedback to the students in a seminar dedicated to feedback planned before the final submission to support the report development during the semester.
The final report, set to the students in week 1, will be 3000-3500 words in length and submitted in week 12 of the teaching.

Methods of assessment

Assessment typeNotes% of formal assessment
Literature ReviewSummative (3000-3500 words)100.00
Poster PresentationFormative (400-500 words)0.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 10/03/2022


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