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2022/23 Taught Postgraduate Module Catalogue

DESN5327M Fashion Research and Contextualisation

60 creditsClass Size: 60

Module manager: Dr Kevin Almond

Taught: 1 Feb to 31 Aug View Timetable

Year running 2022/23

Module replaces

DESN5316M Fashion Realisation and Contextual Studies

This module is not approved as an Elective

Module summary

In this module, students will explore and research an issue of contemporary fashion enterprise and conduct individual and independent lines of practical and contextual research and enquiry. They will critically review and analyse existing literature, as well as conduct further primary and/or analyse secondary research, to meet their research aims and objectives. Students will identify appropriate business and market opportunities in order to successfully promote and commercialise their ideas.


This module provides students with the opportunity to explore an issue of contemporary fashion enterprise. Students will critically review and analyse relevant literature and conduct further primary and/or analysis of secondary research to inform their own commercial design concepts. These concepts should be underpinned by the student’s research and be aligned to appropriate business and market opportunities.

Learning outcomes
1. Research independent lines of enquiry that are related to a relevant area of contemporary fashion innovation and enterprise;
2. Formulate and conduct a relevant research methodology which is appropriate to the research question/s and creative concepts and under investigation;
3. Analyse primary and/or secondary research to inform the development of appropriate creative concepts;
4. Demonstrate creative expertise in order to realise appropriate design concepts, underpinned by research, which are suitable for the specified business opportunity and market;
5. Demonstrate professional presentation skills by presenting all work to a professional and commercial standard.

Skills outcomes
Students taking this module will:
- Foster a broad appreciation of the context of contemporary fashion.
-Identify and establish a particular work and direction for creative fashion innovation and enterprise.
-Conduct individual and independent lines of practical and contextual research and enquiry to formulate appropriate and -diverse design solutions.
-Identify individual and appropriate business opportunities in the fashion industry and develop strategies for personal involvement
-Students will identify appropriate business and market opportunities within the fashion industry for their work.


This module is principally concerned with a broad appreciation of contemporary fashion innovation and enterprise, which reflects a total individual concept, underpinned by original practical and contextual research. This module is not project based; therefore after negotiation and agreement with tutors, students will provide a 1,000-word study proposal that outlines their intentions, accompanied by a comprehensive time management plan.
The ability to sustain a theme by working within clearly defined global, societal and commercial parameters, are all essential elements of this module.
Where possible students are encouraged to endorse industrial relevance by researching existing global innovations. Strategic links with industry will be developed and fostered.
An important aspect is the ability to examine the subject area within a wider context and show an informed understanding of relevant sociological, cultural, technical and commercial aspects.
This module will reward future thought and development in innovative and creative practice, whether this be ecological, technological or ethical based.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Studio Time66.0036.00
Private study hours553.00
Total Contact hours47.00
Total hours (100hr per 10 credits)600.00

Private study

The private study and independent learning should consist of:
• Conducting a literature review related to your chosen topic; 136 hours
• Selecting appropriate research methodologies, conducting the research and gathering data; 136 hours
• Analysing primary and secondary findings to inform appropriate design concepts; 136 hours
• Developing own design concepts in relation to research; 60 hours
• Organise appropriate business and market strategies related to the outcomes of the project; 60 hours
• Compile and refine presentation of final journal; 25 hours

Opportunities for Formative Feedback

Student progress will be monitored by:
Attendance and engagement with 4 lectures and, if appropriate, at practical classes.
Formative feedback for the study proposal (students will submit a 1,000-word study proposal that outlines their intentions, accompanied by a comprehensive time management plan).
Contact with and feedback from project supervisor through 7 tutorials.

Methods of assessment

Assessment typeNotes% of formal assessment
ReportVisual and written Journal 6000 – 8000 words100.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 18/11/2022


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