2022/23 Undergraduate Module Catalogue
LLLC0105 Introduction to Marketing
20 creditsClass Size: 75
Module manager: Louise Kilburn
Email: L.H.Kilburn@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2022/23
This module is not approved as a discovery module
Objectives
The aim of the module is to provide students with an understanding of the fundamental principles of marketing and its role in an organisational context.Learning outcomes
On successful completion of this module, students will be able to:
1. Explain the components of the marketing function
2. Outline the tools and techniques for market segmentation and marketing planning
3. Apply the elements of the marketing mix
4. Explain the impact of ethical considerations on marketing activities
Skills outcomes
Being Digital: This module will develop Critical Evaluation, Collaboration, Communication and Identity and Wellbeing
Syllabus
The content will cover such areas as
Consideration of theory and practice in relation to:
- Marketing research
- Market segmentation and targeting
- Marketing mix
- Pricing strategies
- Product development
- Marketing plans
- Ethical considerations
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lectures | 11 | 2.00 | 22.00 |
Seminar | 5 | 1.00 | 5.00 |
Private study hours | 173.00 | ||
Total Contact hours | 27.00 | ||
Total hours (100hr per 10 credits) | 200.00 |
Private study
Reading 40 hoursIndependent online preparation for class 33 hours
Seminar preparation 20 hours
Assignment preparation 40 hours
Assignment writing 40 hours
TOTAL 173
Opportunities for Formative Feedback
Through seminars, monitoring of student contributions, formative feedback and staged submission of coursework. Draft reports can be submitted in week 6 and week 10Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Report | 2000 word business report in the form of a marketing audit | 50.00 |
Total percentage (Assessment Coursework) | 50.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Exams
Exam type | Exam duration | % of formal assessment |
Standard exam (closed essays, MCQs etc) | 2 hr | 50.00 |
Total percentage (Assessment Exams) | 50.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 09/05/2022 16:33:42
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