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2022/23 Undergraduate Module Catalogue

LLLC3981 Innovation and Enterprise

20 creditsClass Size: 45

Module manager: Joel Capener

Taught: 1 Feb to 31 Jan (12mth) View Timetable

Year running 2022/23

This module is mutually exclusive with

LLLC3974Innovation and Enterprise
LUBS3975Managing Innovation and Technology

This module is not approved as a discovery module

Module summary

The purpose of this module is to introduce you to topics of business innovation and enterprise from a strategic perspective. The module develops the skills and knowledge that are needed to apply innovative and creative problem solving and strategic management skills within an organisational context.Discussion, debate and participation are encouraged throughout and form an essential part of this unit, drawing on experiences of the group, discussion of first hand and personal examples is actively encouraged.


The objectives of this module are:
-Develop creative and innovative solutions to organisational problems and challenges fostered by a business strategy and generated by market requirements
-Develop an understanding of the processes involved in creating and launching a new product as part of business strategic position and future direction

Learning outcomes
Upon completion of this module students will be able to:
- analyse the role of creativity and innovation within organisations and within a business strategic position
- apply the tools and techniques of creative and innovative management
- assess the ways to overcome barriers to creativity
- evaluate the processes involved in creating and launching a new product as part of an overall business strategy

Skills outcomes
Ability to:
- Apply problem solving skills
- Present new business ideas
- Apply innovative and creative thinking within a business enterprise context


The content t will cover such areas as:
-the role of creativity and innovation within organisations
-Idea generation and new product development
-Situational analysis
-tools and techniques of creative and innovative management
-ways to overcome barriers to creativity
-the processes involved in creating and launching a new product
-Business planning and strategy development

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours178.00
Total Contact hours22.00
Total hours (100hr per 10 credits)200.00

Private study

All modules on this programme are delivered by block teaching which distributes the 22 hours of teaching over a number of days/weeks using a combination of Lectures, Seminars and Workshops

Private Study Time
Reading - 40
Assignment preparation/research - 40 hours
Assignment writing - 40 hours
Online activities - 58 hours

Opportunities for Formative Feedback

Through workshops, tutorials, submission of draft coursework and online activities.

Methods of assessment

Assessment typeNotes% of formal assessment
Report3,000 word project report60.00
Presentation40 minute group presentation40.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 09/05/2022 16:33:44


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