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2022/23 Taught Postgraduate Module Catalogue

LUBS5401M Marketing Dissertation/Project

30 creditsClass Size: 800

Module manager: Magnus Hultman

Taught: 1 Feb to 30 Sep View Timetable

Year running 2022/23

Module replaces


This module is not approved as an Elective


The aim of this module is to provide students with knowledge of a particular set of concepts and/or techniques relating to a specific area of marketing.

They can demonstrate this understanding in one of two ways: by utilising the skills associated with the design, execution and presentation of a significant and extended piece of work. Alternatively, in the context of a contemporary business or marketing problem as commissioned by an identified company or organisation and apply theory and concepts in practice to address client focused business and marketing problems.

It provides a relevant personal learning experience that fits in with the students interests within the specific subject areas, and their longer-term aims associated with future career and professional development.

Learning outcomes
1. Critically appraise core theories and concepts pertaining to a specific and identified area of marketing
2. Analyse and evaluate the implications for advertising, marketing communications, international marketing and marketing practices
3. Critically analyse relevant data and explain the implicaitons in the context of the business or marketing problem
4. Assess the relevant theoretical background to a particular topic area
5. Critically analyse the background literature to develop a conceptual framework and draw research questions and/or hypotheses

Skills outcomes
- Analytical skills
- Communication skills
- Critical thinking
- Research skills
- Time management


Articulating the business or marketing problem identified by an organisation.

Stages in the research process; from problem definition to analysis and recommendations

Research philosophies; inductive, deductive

Type of research approaches: quantitative and qualitative methods

Exploratory research

Data analysis; quantitative and qualitative techniques

Writing up results and developing recommendations

Putting a dissertation together

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours292.00
Total Contact hours8.00
Total hours (100hr per 10 credits)300.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months

Opportunities for Formative Feedback

Students will receive formative feedback on their topic and research plan in consultation with their allocated supervisor from early March. Students will have the opportunity to meet with their supervisor for a maximum of two meetings, before the formal work on the project starts from the beginning of June. Formative feedback will continue until submission of the dissertation/project through four to six student-supervisor meetings from June until submission.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay or Dissertation12,000 word individual dissertation or project report100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 12,000 word dissertation or project

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:28:10


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