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2022/23 Taught Postgraduate Module Catalogue

LUBS5719M International Business Management

15 creditsClass Size: 65

Module manager: Gary Cook

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2022/23

Module replaces

LUBS 5718M

This module is not approved as an Elective


International Business Management is about understanding the internationalization process of firms. This process entails a string of consecutive decisions that organizations (MNEs and SMEs) make in order to expand abroad. The course has a theoretical as well as a practical element that are closely intertwined.

Learning outcomes
Knowledge outcomes

Upon completion of this module, students will be able to:
- Identify and apply the core concepts of IB to the internationalization process of firms.
- Interpret the uncertainties of globalization and its effect on the international expansion of organizations.
- Recognize and use entry mode choice theory and location choice theory for the internationalization of a real-life business case.
- Evaluate and choose a governance model for an international subsidiary.

Skills outcomes

Upon completion of this module, students will be able to:
- Formulate coherent international plans in the context of the global economy.
- Design crucial parameters for structuring, managing and controlling foreign subsidiaries.
- Communicate and develop a sound internationalization strategy for an organization.
- Identify international cultural differences between employees and decide on the best management style to use.

Skills outcomes
Upon successful completion of this module students will be able to:
Subject Specific
- Apply the core concepts of international business to real business situations
- Formulate coherent international plans in the context of the contemporary global economy


Indicative content:
- The opportunities and threats of globalizations and firms’ decision to internationalize.
- Alternative methods of foreign market servicing: licensing, exporting and direct foreign investment.
- Foreign market entry strategies - joint ventures, wholly owned subsidiaries, greenfield ventures and merger and acquisition
- Location decisions of MNE and the importance of internal and external isomorphism under different competitive strategies.
- Non-economic market considerations for international firms (i.e., ethics, cultural differences, and reputational consequences).

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours120.00
Total Contact hours30.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Formative feedback will be available through seminar exercises with worked examples and feedback.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3,000 word essay100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 word coursework

Reading list

The reading list is available from the Library website

Last updated: 05/01/2023


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