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2022/23 Taught Postgraduate Module Catalogue

LUBS5737M Strategic and Entrepreneurial Management

15 creditsClass Size: 65

Module manager: Dr James Roberts

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2022/23

Module replaces

LUBS 5735M

This module is not approved as an Elective

Module summary

This module integrates knowledge of Strategic and Entrepreneurial Management. The unique blend of topics will equip you with the leadership and analytical skills necessary to manage organizations that compete in rapidly changing business environments. You will appreciate how uncertainties of globalisation, new business models, disruptive technologies and changes in societal aspirations challenge competitive positions and managerial decision-making. You will also acquire thorough insight into the content and process of strategy; be competent strategic decision-maker; and have the knowledge and skills to be an effective manager of a strategic initiative.


This module introduces students to topics that will equip them to make strategic judgements under uncertainty by applying rigorous analytical models appropriately and utilising in-depth understanding of strategy, innovation and entrepreneurship.

Learning outcomes

Upon completion of this module students will be able to:
- Analyse the competitive and collaborative behaviour of companies and apply strategic concepts to analyse global and competitive environment using strategic models
- Evaluate different approaches to strategizing and subsequently formulate and implement strategies
- Identify links between theory and practice by applying strategic concepts and tools
- Apply conceptual knowledge to analysing case studies

Upon completion of this module students will be able to:

- Work effectively in a high performing team
- Produce professional quality documents
- Apply in context professional awareness of strategic challenges in rapidly changing environments

Subject Specific:
- Utilise acquired skills to make effective entrepreneurial judgements
- Learn by using analogical reasoning

Skills outcomes
Development of strategic thinking, analytical skills, skills for managing strategic direction of an organization, problem solving skills, the application of theory to practice, entrepreneurial skills, commercial awareness, self-management, team working and communications skills.


Indicative content:

Introduction to Strategic Management:
What is strategy, does it matter and why entrepreneurial competency is needed?

Analysis of External Environment
Industry analysis.

Origins of Competitive Advantage
The role of internal resources and organizational capabilities.

Business Level Strategy

Strategy Workshop and New Venture Challenge
(Basis for group assignment).

Sustaining Competitive Advantage and Innovation

Strategic Entrepreneurship and Corporate Venturing

Corporate Level Strategy

Strategy Process

Organizing for Success and Strategy Implementation

Exam preparation, feedback, preparation for the New Venture Challenge

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours106.00
Total Contact hours44.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Assessment typeNotes% of formal assessment
Group ProjectNew Venture Challenge50.00
Total percentage (Assessment Coursework)50.00

Course work consists of group project focused on New Venture Challenge. This group project effectively integrates strategic thinking with entrepreneurial attitudes and creates unique experience in growing an independent venture or new venture in corporate environment. The resit for this module will be 100% by examination Module resit will take the form of a three-hour seen examination only.

Exam typeExam duration% of formal assessment
Open Book exam2 hr 50.00
Total percentage (Assessment Exams)50.00

The resit for this module will be 100% by 3 hours examination

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:28:12


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