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2022/23 Taught Postgraduate Module Catalogue

PECI5211M Audience, Engagement and Impact

30 creditsClass Size: 60

Module manager: Dr Sarah Feinstein

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2022/23

This module is approved as an Elective

Module summary

This module critically investigates a range of audience engagement strategies and explores different methods of capturing and evaluating the impact that the arts can have on audiences, whether live or digitally and whether locally or globally. The module introduces participants to established and emerging methodologies for researching arts audiences and investigates related practices such as co-production and co-creation. This interdisciplinary module studies how artists and arts organisations design audience experiences and how, in turn, these can be evaluated in terms of strategic and cultural value.


To develop a critical understanding of strategies of audience engagement and critically explore different methods of capturing and evaluating the impact that the arts can have on audiences.

Learning outcomes
On successful completion of this module, students should be able to:
1. define, contextualise, apply and critique theoretical concepts related to audience participation and evaluation;
2. critically explore the benefits and challenges implied by these phenomena to the everyday practice and leadership of contemporary arts and cultural organisations;
3. appreciate and apply the core models, methods and approaches pertaining to audience research;
4. develop a critical appreciation of how effective audience engagement and impact can help artists and arts and cultural organisations to fulfil their creative, strategic and social objectives.


The session contents might include:
• Theoretical Concepts of Audience
• Audience Research Methods
• Audience Development
• Evaluation and Impact

Teaching methods

Delivery typeNumberLength hoursStudent hours
Independent online learning hours10.00
Private study hours268.00
Total Contact hours22.00
Total hours (100hr per 10 credits)300.00

Private study

Reading for lecture (28 hours)
Preparation for seminar including independent reading and research (50 hours)
Preparation of assessment (group presentation) including desktop research and reading (100 hours)
Writing and preparation of assessment (report) including desktop research and reading(90 hours)

Opportunities for Formative Feedback

Students will receive formative feedback on the development of their ideas from tutor and peers in seminars and tutorials. Students receive formative feedback on assessments through submission of a report plan and the group tutorials. Students will also have formative assessment on the asynchronous component (SWAY) through prompts for multiple-choice quizzes.

Methods of assessment

Assessment typeNotes% of formal assessment
Reflective log500-750 words (critical reflection on subject presented in group presentation15.00
Essay or Dissertation1 x 3500-4000 word report60.00
Group ProjectGroup presentation (15 mins)25.00
Total percentage (Assessment Coursework)100.00

Resit for group presentation would be alternative assessment.

Reading list

The reading list is available from the Library website

Last updated: 19/08/2022


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