2022/23 Undergraduate Module Catalogue
ENGL2023 Power of Language
20 creditsClass Size: 67
School of English
Module manager: Dr Mel Evans
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2022/23
Pre-requisite qualificationsStudents wishing to take this module must have passed an introduction to language study in the School of English or another department (such modules include ‘English Structure and Style’, ‘Analysing English’, ‘English: Context, Culture & Style’, a Level 1 module in Linguistics and Phonetics, or similar modules in other departments in Modern Languages.) If you do not meet this requirement, but do have a Grade A in English Language A-level, and you wish to take this module, you must consult the module tutor, as should any student who is uncertain whether they meet the pre-requisite requirements.
Please note: This module is restricted to Level 2 and 3 students.
This module is mutually exclusive with
|The Power of Language, the Language of Power
Module replacesENGL3274 Power of Language, Language of Power
This module is approved as a discovery module
Module summaryThis module aims to familiarise students with the linguistic means by which a whole range of persuasive texts can be analysed. We will also be considering the use of English language as a powerful tool in itself. We will investigate a range of discourse types and theoretical approaches including but not restricted to analysis of: advertising, journalistic and political texts, consideration of stylistic and rhetorical features, examination of linguistic creativity and language 'play', techniques for revealing a text's underlying ideological stance and bias, sociolinguistic examination of power relationships and the effect this has on language.
ObjectivesOn completion of this module, students will be able to:
- analyse linguistically and stylistically a wide range of discourse and text types
- understand the power of language to move the emotions and inspire a response
- gain an understanding of the basic concepts of style and rhetoric
- be able to explore critically and evaluatively issues of emotive manipulation, bias, ideology and power
- analyse a corpus of texts both quantitatively and qualitatively
Students will have developed:
- the ability to use written and oral communication effectively;
- the capacity to analyse and critically examine diverse forms of discourse;
- the ability to manage quantities of complex information in a structured and systematic way;
- the capacity for independent thought and judgement;
- critical reasoning;
- research skills, including the retrieval of information, the organisation of material and the evaluation of its importance;
- IT skills;
- efficient time management and organisation skills;
- the ability to learn independently.
• Ability to acquire quantities of complex information of diverse kinds in a structured and systematic way.
• Ability to analyse large bodies of data using corpus methodologies
• Ability to synthesise and interpret diverse range of data and text types
• Ability to undertake both quantitative and qualitative analysis
• Skills for effective communication (oral & written)
• Capacity for independent thought and judgement
This module is concerned with two inter-related themes. (1) We shall examine a range of discourse types in order to understand the power of language to move the emotions and to inspire an aesthetic response. Basic concepts of style and rhetoric will be discussed, and issues of linguistic creativity and language 'play' explored. (2) Such creativity, however, is also associated in history with those in power or with power. So we shall also be exploring issues of emotive manipulation, bias and ideology in such discourses as advertising, journalism and political oratory. A broader sociolinguistic perspective will underpin discussions of power relationships in social interactions.
|Private study hours
|Total Contact hours
|Total hours (100hr per 10 credits)
Private studyReading and research using module reading list, lecture follow-up, seminar preparation, and wider reading and research within and beyond the module description.
Opportunities for Formative Feedback- Contribution to seminars
- Feedback on 1,700-word essay
- Feedback on presentation
Methods of assessment
|% of formal assessment
|Total percentage (Assessment Coursework)
Students must submit/sit and pass all elements of assessment. Students who fail any element (even as a result of penalties) will have to resit the failed element in order to pass the module.
Reading listThe reading list is available from the Library website
Last updated: 17/10/2022
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