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2022/23 Undergraduate Module Catalogue

LUBS1096 Academic and Professional Development for Studies in Marketing

20 creditsClass Size: 130

Module manager: Nicky Kinsey

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2022/23

This module is mutually exclusive with

CSER1011Career Planning
CSER1021Career Planning
LLLC1105PDP: Planning for Success
LUBS1055Academic and Professional Development for Studies in Finance
LUBS1075Academic, Professional and Research Skills for Studies in Ec
LUBS1080Personal Tutorials for HRM
LUBS1086Exploring Your Potential
LUBS1105Academic and Professional Development for Studies in Interna
LUBS1876Academic and Employability Connections
LUBS2055Academic and Management Skills
LUBS2130Contemporary Business Issues

This module is not approved as a discovery module


The aim of this module is to enable students to achieve a smooth transition to university by adapting and developing their academic, professional and employability skills in a marketing context.

Learning outcomes
Upon completion of this module students will be able to:
- Explain the relationship between generic management and marketing
- Recognise scholarship in management and marketing disciplines
- Recall how to collect relevant information for marketing research and management purpose

Skills outcomes
Upon completion of this module students will be able to:
- Work effectively in a team
- Appraise academic theories and present logical arguments
- Assemble coherent arguments within a range of assessments
- Prepare and deliver a professional presentation
- Deploy strategies and techniques for managing own learning in the upper degree levels
- Reflect on self-transferable skills development through their first year at University
- Identify areas for further development and put in place their own personal development plan

Subject specific
- Identify and access a range of different scholarly and non-scholarly sources of information in management domain coupled with a marketing focus
- Demonstrate how to use the opportunities available to them through their programme and Leeds for Life


Indicative content
The University's Values.

The university learning environment
Self-managed learning
Assessment & the effective use of feedback
Jobs, professions and careers; portfolios of careers and multiple careers; work, life and balance.

Finding things out: library skills, web skills, interrogating databases
Advanced literacy: reading skills
Reading non-verbal texts: diagrams, maps, pictures, photographs, videos
Critical thinking
Advanced literacy: writing skills
Using and referencing sources
Intellectual property and plagiarism.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours174.00
Total Contact hours26.00
Total hours (100hr per 10 credits)200.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Assessment typeNotes% of formal assessment
Tutorial PerformanceActive Engagement with Personal Tutor Process6.00
Essay1,500 words35.00
PortfolioCV and Application Form34.00
Group ProjectGroup Presentation on Marketing Topic25.00
Total percentage (Assessment Coursework)100.00

You are not required to pass each component individually to pass the module, as long as your combined mark for the module is above 40. If you fail the module overall, you are required to re-sit any failed element(s) during the August resit period. This has been exceptionally agreed due to pedagogical reasons to meet the learning outcomes for this module.

Reading list

There is no reading list for this module

Last updated: 29/04/2022 15:28:05


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