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2022/23 Undergraduate Module Catalogue

LUBS3053 Managing Social Media and Digital Work

20 creditsClass Size: 200

Module manager: Emma Gritt

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2022/23

Module replaces

LUBS3052 Digital Information at Work

This module is approved as a discovery module

Module summary

In today’s organisations, digital technologies and information are critical resources. Organisations are increasingly using digital technologies to build new business models, support business processes and enhance new ways of working. Technologies such as social media have enabled organisations to exploit new marketing strategies by engaging with customers through interactive communications and campaigns. While at the same time social media is being incorporated into internal work practices to aid employee collaboration and knowledge sharing. Big data and analytics have changed the way organisations acquire consumer data, whereas AI and automation are increasingly assisting with organisational tasks and decision making. However, these technologies need managing effectively and there are increasing challenges around data security, privacy and ethics. These technological advancements mean that workforces need to acquire and develop digital skills in order to engage with technologies, as well as manage their opportunities and challenges. This module equips students with the knowledge and skills to develop strategies for managing in the new digital workplace.


The module aims to provide students with the knowledge and digital skills needed for the workplace. Students will learn how to develop strategies to identify and assess different social media platforms, build an online presence, engage audiences and measure the success of social media content and campaigns. Students will gain an understanding of the key digital trends impacting organisations, the opportunities and challenges of managing technologies and the consequences this will have for the future of work. The module will provide students with opportunities to develop their digital communication skills and reflect on their own digital practices.
Students will develop their learning through hands on practical workshops, project work, case studies and the provision of guest lectures by industry experts.

Learning outcomes
Upon completion of this module students will be able to:

1. Develop strategies to engage audiences and manage social media.
2. Evaluate the strengths and drawbacks of different social media platforms to build an online presence.
3. Demonstrate knowledge in how to communicate effectively both within an organisation and externally.
4. Identify and critically evaluate key digital trends impacting organisations and the future of work.
5. Reflect on the importance of digital and transferable skills for the workplace.
6. Assess strategies to manage digital information and technologies and its associated challenges.

Skills outcomes
The development of digital skills such as:
- Applying the strategic use of social media externally for engaging audiences and internally for collaboration
- Social media analytics
- Developing digital content
- Evaluating digital trends and their impact on organisations
- Understanding the importance of managing issues such as information security, privacy and ethics


Indicative content:

- Social media marketing including developing strategies, engaging audiences and measuring success.
- Enterprise social media and collaborative tools.
- Digital advancements and managing strategic use of technologies in the workplace such as AI and automation; big data and analytics, cloud platforms etc.
- Managing digital information security, privacy and ethical challenges.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours174.00
Total Contact hours26.00
Total hours (100hr per 10 credits)200.00

Private study

Online learning: Various activities such as reading, engaging with social media content and case studies, watching videos, individual and group tasks, listening to podcasts, preparing for assessments.

Opportunities for Formative Feedback

There will be various opportunities for formative feedback such as workshop engagement e.g. presentations, project work, and task feedback. Formative feedback is also provided after 2 x reflective log entries.

Methods of assessment

Assessment typeNotes% of formal assessment
Report3,000 word Project Report50.00
Presentation10-15 mins verbal video presentation30.00
Reflective log4 x reflective log entries (each entry 500-700 words)20.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 word report.

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:28:07


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