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2018/19 Undergraduate Module Catalogue

LUBS3895 Applied Management Decision Making

10 creditsClass Size: 24

Module manager: Dr Nicola Bown

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2018/19

Pre-requisite qualifications

The pre-requisites for this module are LUBS1785 OR LUBS2785.


LUBS1785Introduction to Effective Decision Making
LUBS2785How Managers Make Decisions

This module is mutually exclusive with

LUBS2765Advanced Management Decision Making
LUBS3885Management Decision Making

This module is approved as a discovery module

Module summary

This module enhances your fundamental theoretical knowledge of decision making to allow a deeper appreciation of effective management decision making. Specifically, it focuses on the practical application of behavioural decision theory to complex, real world and managerial issues. The focus is on both understanding and improving decision making in these contexts. Domains for study include group decision making, bargaining and negotiation, public risk perception, effective risk communication and the implementation of structured decision aids.


Building on the fundamental theoretical knowledge of individual decision making acquired in LUBS2785 How Manager make Decisions, this module aims to provide students with a deeper appreciation of management decision making. The module contributes to the programme by offering the opportunity to develop decision analytic skills which can be applied in many diverse decisions domains such as strategy, HRM, marketing, and management decisions more generally.

Learning outcomes
Upon completion of this module students will be able to:
- Recognise and apply in depth critical knowledge of how group dynamics and specific group-related biases can inhibit effective group decision making and identify techniques to overcome this
- Critically assess the theory of bargaining and negotiation from the decision analytic perspective, and demonstrate the ability to accurately apply techniques to improve these activities
- Explain and interpret different conceptions of risk and its perception, and the implications of these for effective risk communication
- Demonstrate critical assessment and skills for implementing a range of sophisticated structured decision aids designed to improve human decision making
- Assess the relevance of the issues presented above for managerial decision making in general, and for participants’ own personal decision making in particular

Skills outcomes
Upon completion of this module students will be able to:
- Apply accurately within a coherent framework skills of conceptual analysis, critical thinking, communication, bargaining and negotiation to decision making in group working and individual contexts
- Recognise, select and apply a wide range of relevant skills to appraising, managing and communicating risk


Indicative content:
Group and team decision making; group process, decision rules, specific group biases, heuristics and related phenomena such as groupthink and group polarisation and how to enhance group practices and processes, such as electronic group decision making and the Delphi technique. We consider when and how groups are more effective than individual decision makers.

Structured decision aiding; why and how structured decision aiding can overcome the limitations of System 1 thinking. Practical examples include Simple Multi Attribute Rating Technique (SMART), decision trees, fault trees and scenario planning. We also consider the criteria of a choice situation which determine which decision aid is suitable and the limitations of structured decision aids.

Risk perception and communication within organisations and with the wider public. This includes fright factors and misinterpretation of small risks. Furthermore, we consider how to use research on risk perception to convey risk information accurately.

Decision-analytic approach to bargaining and negotiation, heuristics and biases used in this context, and how to become a more effective negotiator.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours84.00
Total Contact hours16.00
Total hours (100hr per 10 credits)100.00

Private study

Post-lecture reading: 22 hours
Seminar reading and preparation: 15 hours
Assignment preparation: 47 hours

Opportunities for Formative Feedback

Students will receive verbal feedback during seminars on the contribution made to seminar discussion.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3,000 words100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 word coursework.

Reading list

The reading list is available from the Library website

Last updated: 12/12/2018 10:48:53


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