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2022/23 Taught Postgraduate Module Catalogue

LUBS5281M Advanced Qualitative Methods

15 creditsClass Size: 50

Module manager: Lena Jaspersen

Taught: 1 Apr to 30 June, 1 Feb to 31 Jul (6mth)(adv yr) View Timetable

Year running 2022/23

Pre-requisite qualifications

All students participating in this module must already have obtained the required qualifications to enter the LUBS PhD programme. Either LUBS 5285M or relevant knowledge of qualititative methods based on accredited prior learning.


LUBS5285MIntroduction to Research Design and Data Analysis

This module is not approved as an Elective

Module summary

This module is intended for doctoral students who plan to use qualitative methods in their PhD and want to learn more about the opportunities and the challenges of qualitative research. This is an advanced module so students should already have a grounding in the basics of qualitative research. The classes will be a mixture of formal input to provide students with the essential information, discussion and interactive tasks to put into practice the knowledge they have gained during the sessions. On the final day will be an opportunity for students to apply their acquired knowledge to their own research problems by presenting their work to the rest of the group.


The aim of this module is to provide students with knowledge of the range of state of the art qualitative methods and research designs used in the field of business and management. Students will also gain an understanding of the issues involved in the selection of appropriate qualitative methods according to their research topic. Students will be exposed to insights in the practice of qualitative research and will share experience in collecting, analyzing and reporting from qualitative research.

Learning outcomes
On completion of this module students will be able to critically assess:
- The range of qualitative research strategies and a variety of advanced qualitative methods used in business and management research
- Current best practice in the analysis of qualitative data
- Ways in which qualitative data can be theorized and the issues to consider
- The main challenges associated with publishing qualitative research and how to overcome these obstacles.

Skills outcomes
Subject specific
On completion of this module students will be able to:
- Select the appropriate qualitative research design and methods to be used in addressing specific research problems;
- Articulate both in writing and through oral presentation the factors involved in developing a coherent and effective research design


Indicative content:
- The craft of qualitative research
- Linguistic based methods: discourse analysis, conversation analysis and narrative methods
- Visual methods: video and photo-elicitation
- Data analysis and theorising
- Writing and publishing qualitative work

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours120.00
Total Contact hours30.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

There are opportunities for formative feedback throughout the module in the form of live webinars, interactive activities and discussion board or module Team. Consultation appointments are available. No formative feedback on (draft) written assignments.

Methods of assessment

Assessment typeNotes% of formal assessment
Report3,000 words100.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:28:10


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