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2020/21 Taught Postgraduate Module Catalogue

LUBS5495M Dissertation

30 creditsClass Size: 10

Module manager: Magnus Hultman

Taught: 1 Feb to 30 Sep View Timetable

Year running 2020/21

This module is not approved as an Elective


The aim of this module is to provide students with knowledge of a particular set of concepts and/or techniques relating to a specific area of marketing and the skills associated with the design, execution and presentation of a significant and extended piece of work. It provides a relevant personal learning experience that fits in with the student’s interests within the specific subject areas, and their longer-term aims associated with future career and professional development.

Learning outcomes
Upon completion of this module students will be able to:
- Assess the relevant theoretical background to a particular topic area
- Critically analyse the background literature to develop a conceptual framework and draw research questions and/or hypotheses

Skills outcomes
Upon completion of this module students will be able to:
- Apply critical analysis skills to problem solving

Subject specific
- Carry out appropriate exploratory research and produce a detailed research proposal
- Work with a dissertation supervisor at various stages
- Choose the appropriate research design and methodology for a given research problem
- Carry out data collection, analyse results and report the findings in the form of a structured dissertation


Indicative content
Choosing a research topic
Exploratory research – Secondary research, qualitative research
Qualitative research and qualitative data analysis
Quantitative research and quantitative data analysis
Putting a dissertation together

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours300.00
Total Contact hours0.00
Total hours (100hr per 10 credits)300.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.

Opportunities for Formative Feedback

Students will receive formative feedback on their topic and research plan in consultation with their allocated supervisor from early March. Students will have the opportunity to meet with their supervisor for a maximum of two meetings, before the formal work on the dissertation starts from the beginning of June. Formative feedback will continue until submission of the dissertation through four to six student-supervisor meetings from June until submission.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay or Dissertation12,000 word individual piece of work100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 12,000 word Dissertation

Reading list

The reading list is available from the Library website

Last updated: 29/04/2022 15:28:11


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