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2020/21 Taught Postgraduate Module Catalogue
LUBS5495M Dissertation
30 creditsClass Size: 10
Module manager: Magnus Hultman
Email: M.Hultman@leeds.ac.uk
Taught: 1 Feb to 30 Sep View Timetable
Year running 2020/21
This module is not approved as an Elective
Objectives
The aim of this module is to provide students with knowledge of a particular set of concepts and/or techniques relating to a specific area of marketing and the skills associated with the design, execution and presentation of a significant and extended piece of work. It provides a relevant personal learning experience that fits in with the student’s interests within the specific subject areas, and their longer-term aims associated with future career and professional development.Learning outcomes
Upon completion of this module students will be able to:
- Assess the relevant theoretical background to a particular topic area
- Critically analyse the background literature to develop a conceptual framework and draw research questions and/or hypotheses
Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Apply critical analysis skills to problem solving
Subject specific
- Carry out appropriate exploratory research and produce a detailed research proposal
- Work with a dissertation supervisor at various stages
- Choose the appropriate research design and methodology for a given research problem
- Carry out data collection, analyse results and report the findings in the form of a structured dissertation
Syllabus
Indicative content
Choosing a research topic
Exploratory research – Secondary research, qualitative research
Qualitative research and qualitative data analysis
Quantitative research and quantitative data analysis
Putting a dissertation together
Teaching methods
Delivery type | Number | Length hours | Student hours |
Supervision | 0 | 0.00 | 0.00 |
Private study hours | 300.00 | ||
Total Contact hours | 0.00 | ||
Total hours (100hr per 10 credits) | 300.00 |
Private study
The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.Opportunities for Formative Feedback
Students will receive formative feedback on their topic and research plan in consultation with their allocated supervisor from early March. Students will have the opportunity to meet with their supervisor for a maximum of two meetings, before the formal work on the dissertation starts from the beginning of June. Formative feedback will continue until submission of the dissertation through four to six student-supervisor meetings from June until submission.Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Essay or Dissertation | 12,000 word individual piece of work | 100.00 |
Total percentage (Assessment Coursework) | 100.00 |
The resit for this module will be 100% by 12,000 word Dissertation
Reading list
The reading list is available from the Library websiteLast updated: 29/04/2022 15:28:11
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