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2023/24 Undergraduate Module Catalogue

DESN0050 Introduction to Design and Creative Thinking

40 creditsClass Size: 30

Module manager: Hye Won Lim

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2023/24

Pre-requisite qualifications

- IELTS (International English Language Testing System) overall score of 5.5, with a minimum of 5.5 in each component.
- PTE (Pearson Test of English) Academic overall score of 59 with a minimum of 59 in each component.
- TOEFL iBT (Test of English as a Foreign Language Internet-Based Test) overall score of 80 with 20 in Listening and Reading, with 22 in Speaking and 21 in Writing.

Module replaces

DESN0010 Visual Research and DrawingDESN0020 Materials Media and ProcessesDESN0030 Understanding DesignDESN0040 Personal Study

This module is not approved as a discovery module

Module summary

This module provides you with an introduction to the academic and practise-based study of design and creative thinking. The module will teach you key perspectives and approaches to studying design and creative thinking and demonstrate how these can be used to understand and analyse contemporary issues and examples in your subject specialism. This knowledge will inform creative outcomes and solutions for your chosen discipline. At the same time, the module will encourage you to apply the knowledge of academic study skills in the study of design and creative thinking.


The aim of the module is to provide the students with an understanding and appreciation of the fundamental concepts and principles of design thinking and practise, creativity from a broad perspective. This knowledge will underpin further investigation into a chosen design specialism. Seminars and lectures will discuss accepted historical and emerging contemporary issues in design and the creative industries, enabling students to develop a considered creative solution to a contemporary issue in their discipline. Successful completion of the module will ensure that students are well prepared to join their selected BA (Hons) programme in Design.

Learning outcomes
1. Demonstrate academic skills and knowledge in design and creative thinking required for study at undergraduate level
2. Apply academic skills and knowledge to understand and critically analyse important contemporary issues in design and the creative industries
3. Demonstrate knowledge of problem-solving approaches used in design specialisms and show a critical approach to practice-based enquiry.
4. Knowledge and application of traditional and digital tools and processes used to communicate creative concepts and outcomes.
5. Demonstrate an understanding of teamwork in forming design solutions
6. Develop a reflective practise


Taught sessions will introduce design and creative thinking from theoretical and practise-based perspectives. The role of design thinking in different subject specialisms will be explored though cross disciplinary and subject specific research, analysis and problem solving. Indicative syllabus may include design thinking, creative problem solving, design solutions, visual communications, digital design, and future thinking.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Independent online learning hours20.00
Private study hours336.00
Total Contact hours44.00
Total hours (100hr per 10 credits)400.00

Private study

20 hours online learning – developing software skills, preparatory videos and other digital materials

4 hours evaluation of notes per topic lecture: 32.25 40 hours
Practical workshop preparation: 26 hours
Research, reading and analysis: 132 hours
Work towards assessment: 138 hours

Opportunities for Formative Feedback

There will be opportunity for formative feedback at defined points in the module through group tutorials, where students will be encouraged to share ideas and work in progress. Formative feedback will also be provided through contribution to class discussions in lectures and seminars, and in the specialist tutorials.

Methods of assessment

Assessment typeNotes% of formal assessment
ReportPortfolio 1500-2000 words to include visuals30.00
PresentationGroup poster presentation, with supporting document 1000-1,500 words30.00
AssignmentReflective Creative Journal: 1,500-2000 words plus visuals20.00
AssignmentReflective Creative Journal: 1,500-2000 words plus visuals20.00
Total percentage (Assessment Coursework)100.00

Team work component resit - an equivalent individual assessment will be provided.

Reading list

The reading list is available from the Library website

Last updated: 30/06/2023


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