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2023/24 Taught Postgraduate Module Catalogue

GEOG5005M Business and Service Planning

15 creditsClass Size: 40

Module manager: Dr Nick Hood

Taught: 1 Dec to 28 Feb (adv year), 1 Dec to 31 Mar, 1 May to 31 July View Timetable

Year running 2023/24

Pre-requisite qualifications

Students should have completed the PGCert year of the programme before attempting this module, or be able to evidence equivalent prior learning through other educational programmes or work experience.

This module is mutually exclusive with


This module is not approved as an Elective

Module summary

This module considers the provision of public and private services (such as retail, healthcare, transport and emergency services) from both demand and supply side perspectives. We provide a brief introduction to public sector service provision before considering the planning and evaluation of healthcare, transport and emergency services provision at a local level in urban and rural contexts. We focus on the application of spatial analysis to capture demand, supply and measures of utilization and accessibility. We then focus in detail on the application of these modelling tools in a retail context. Students apply data-driven spatial models in a business context, drawing on examples from the grocery sector. This module is applied in nature and involves extensive use of GIS and spatial modelling tools. Assessment is based on interpretation of modelled outputs within a public sector and business service provision context.


This module seeks to
- equip students with an appreciation of the role of GIS and spatial analysis in supporting the planning, delivery and evaluation of public and private sector services.
- develop an understanding of spatial data sources and spatial analytic tools and techniques that link needs/demand and service provision through measures of provision and accessibility.
- provide students with knowledge of the processes affecting inequalities in the provision of public and private sector services at a variety of spatial scales and the importance of geographical analysis in identifying and addressing these.
- enable students to build, calibrate and apply powerful spatial models in a realistic business context, and to critically evaluate the scope to further improve their accuracy.
- develop employability skills relevant to a range of public and private sector organisations and for ongoing research within this application area.

Learning outcomes
On completion of this module, students will:
1. be able to explain and critically evaluate the role of GIS, spatial analysis and spatial modelling in supporting the planning, delivery and evaluation of public and private services.
2. be able to apply appropriate spatial analysis and modelling techniques to capture the interactions between supply and demand/needs within the context of service planning, delivery and evaluation.
3. be able to develop and calibrate a spatial model and apply it within a business context to assess ‘what if?’ scenarios relevant to the retail sector


An indicative syllabus for this module is show below:

1. Module Intro – service provision in urban and rural areas
2. Planning, evaluation and delivery of public services 1 (Health and healthcare)
3. Planning, evaluation and delivery of public services 2 (Transport and emergency services)
4. Retail location-based decision making
5. Modelling consumer interactions in the retail sector
6. Using spatial models to support business decisions
7. Data science for business and service planning
8. No new content – opportunity for students to work intensively on assignments

Teaching methods

Delivery typeNumberLength hoursStudent hours
Discussion forum82.0016.00
Individual Support81.008.00
Independent online learning hours48.00
Private study hours78.00
Total Contact hours24.00
Total hours (100hr per 10 credits)150.00

Private study

Private study and online learning includes directed and independent wider reading, independent practical work and researching/undertaking module assessments and related tasks.

Opportunities for Formative Feedback

Formative feedback will be provided via discussion boards where students are encouraged to post questions, comments, practical outputs etc. Note that the outputs requested here will differ from those required as part of the summative portfolio.
The module leader will also provide support via email and Skype/Collaborate Ultra during the learning stages, in advance of assessment.

Methods of assessment

Assessment typeNotes% of formal assessment
ReportProject report (2,500 word equivalent)70.00
PortfolioWeekly outputs from practicals (1,500 word equivalent)30.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:56:06


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