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2023/24 Taught Postgraduate Module Catalogue

LUBS5427M Corporate Social Responsibility and Sustainability

15 creditsClass Size: 150

Module manager: Martin Heinberg

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2023/24

This module is not approved as an Elective


The module aims to provide students with knowledge of Corporate Social Responsibility (CSR) and sustainability as it pertains to marketing and communications. It further aims to deliver the skills to enable students to critically appraise the history of and current discourse on CSR and sustainability, and comprehend the multifaceted nature of these concepts. The forces driving CSR and sustainability initiatives will be explored, their impact on the firm’s marketing and communication practices will be identified, and their relationship with organisational stakeholders and profitability will be assessed.

Learning outcomes
Upon completion of this module students will be able to:
- recognize the historical roots, theories, definitions and operationalisation of social responsibility and sustainability as part of the corporate agenda
- identify and analyse the main social and environmental problems related to organisations today
- demonstrate critical knowledge of the key tensions and debates around corporate social responsibility, sustainability and stakeholder management
- explain in great detail the issues driving CSR and sustainability
- analyse in depth the various CSR and sustainability marketing practices available
- thoroughly assess and discuss the impact of CSR and sustainability on marketing, business and the society at large

Skills outcomes
Upon completion of this module, students will be able to:
Subject specific
- Apply CSR and sustainability marketing best practices
- Produce solutions in dealing with real CSR and sustainability problems faced by organizations
- Think critically in analysing relevant CSR and sustainability issues


Indicative Content
Introduction to social responsibility and sustainability: evolution, definitions and contradictions
Social responsibility and sustainability and their relationship with governments, organisations, customers and other stakeholders
Globalisation and technology as factors influencing CSR and sustainability
Socially and environmentally responsible marketing practices (e.g., product, pricing, distribution and promotion)
Communicating social and environmental practices: practical, legal and ethical implications
CSR and sustainability programmes and their role in engaging and managing stakeholder relationships
The impact of CSR and sustainability marketing initiatives on business and the society at large
Evaluation of social responsibility and sustainability programmes
Criticisms and the future of CSR and Sustainability

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours120.00
Total Contact hours30.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3,000 words100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 words coursework

Reading list

The reading list is available from the Library website

Last updated: 26/06/2023 10:33:31


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