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2023/24 Taught Postgraduate Module Catalogue

LUBS5537M New Venture Creation

15 creditsClass Size: 240

Module manager: Stefania Romano

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2023/24

Module replaces

LUBS5539M (30 credit version)

This module is not approved as an Elective

Module summary

This module will support you in developing a new venture as a live case study, giving you the chance to explore the potential of your ideas by working with tutors, entrepreneurs/practitioners, and your peers to develop and evaluate a new venture idea. Once you have decided the focus of your project, you will work on developing a portfolio around your new venture initiative. The portfolio will enable you to produce a business plan for the venture at the end of the module. As an independent project, you will develop your venture using your initiative. Throughout the module a series of interactive workshops will support you in developing your idea while working with your peers in challenging your assumptions and developing solutions. This action-orientated module provides a ‘virtual` experience of developing a new venture from scratch, which should be of relevance to your future new venture creation activities – either in start-ups or in helping to grow established organisations.


This module aims to provide the student with the opportunity to develop independent planning, research, communication, and evaluation skills whilst developing a deep understanding of new venture creation challenges.  Students will implement a new venture creation project, as a ‘live` semester-long case study, with the support of a tutors, workshops, entrepreneurs/practitioners and peer-learning, to investigate and develop an enterprise opportunity. The project should take the form of a portfolio that critically examines a new enterprise proposal. It should include primary market research using techniques such as surveys, focus groups, interviews or prototyping. 

Learning outcomes
This module will allow students to explore entrepreneurship in the context of new venture creation. Graduates of this module will:

1. Demonstrate in-depth critical knowledge of enterprise & entrepreneurship theories and concepts using techniques relevant to the discipline

2. Apply and critically evaluate theory and practice of enterprise and entrepreneurship

3. Take a proactive and self-reflective role in both an individual and a group setting

4. Demonstrate the application of project management skills in the execution of individual and group tasks

5. Creatively formulate, evaluate and communicate ideas to peers, tutors and others

6. Demonstrate the application of ethics and research methodology needed to conduct primary research

Skills outcomes
Entrepreneurial skills


Students will learn and practice new venture creation from idea generation and opportunity development through to planning the launch of a business.

Indicative content:

1. Introduction: passion and problem-solving in challenging times
2. Generating your idea
3. Critiquing your idea
4. Researching the market
5. Developing a prototype
6. The marketing plan
7. Financing the venture
8. People, operations & risk
9. The Business Plan
10. Assignment Q&A session

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours118.00
Total Contact hours32.00
Total hours (100hr per 10 credits)150.00

Private study

The module is primarily composed of investigative activities, private study and report writing. The amount of work done per student may vary but should be directly reflected in the success of the piece. The student's independent work should include idea generation, secondary market research, primary market research, analysis of results, and writing up of the project in the form of a business plan for their new venture.

Opportunities for Formative Feedback

Students will receive feedback through the seminar discussions and through various opportunities throughout the module.

Methods of assessment

Assessment typeNotes% of formal assessment
Report3,000 word individual report100.00
Total percentage (Assessment Coursework)100.00

Resit is by 3,000 word report for 100% of the module mark

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:49:19


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