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2023/24 Taught Postgraduate Module Catalogue

MODL5016M Managing Business Across Cultures

15 creditsClass Size: 60

Module manager: Haynes Collins

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2023/24

Pre-requisite qualifications

Successful completion of undergraduate degree (or equivalent) and an excellent command of your foreign language(s).

This module is approved as an Elective

Module summary



The aim of the module is to raise students' awareness of some of the issues facing people who work and manage businesses in a cross-cultural environment and to increase their ability to deal with such issues. It looks at these issues at the individual, group and organisational level, and in more pragmatic terms, at the field of cross-cultural training and its use and efficacy in preparation for the world of work.

Learning outcomes
On completion of this module, students should
1) be familiar with the key principles of cross-cultural training for work and be able to assess their effectiveness
2) be able to demonstrate specialist knowledge of the main themes and issues in the field
3) be able to show a critical and coherent approach to these issues.

Skills outcomes
This module develops intercultural skills through the analysis of cultural issues in the field of international business and institutions which operate across national and cultural boundaries. In this respect, it aims to enhance students' employability through the development of critical cultural awareness.


The module explores how language and notions of culture are seen as relevant to international business. The module considers the movement of products, product narratives and localisation and this includes critiques of advertisements as a discourse practice. Students will select examples of what could be seen as either culturally effective or problematic advertisements in seminars. The module also compares and contrasts different strategies used by multinational corporations in addressing cultural and linguistic differences, critiques prevalent research in international business and considers the importance of language in international business. There will also be an exploration of the nexus of culture, business and ethics in addition to a consideration of effective teamwork which will be put into practice through a group presentation assessment. Module themes will be illustrated through the use of case studies from international business.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment22.002.00
Private study hours135.00
Total Contact hours15.00
Total hours (100hr per 10 credits)150.00

Private study

Private reading (4 hours per hour of contact time) = 45 hours
- Group project preparation = 30 hours
- End-of-semester essay preparation = 68 hours.

Opportunities for Formative Feedback

Student progress will be monitored during the group project and its formal assessment and during more informal weekly class discussions.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay2,000 words70.00
Group ProjectPresentation30.00
Total percentage (Assessment Coursework)100.00

The essay will enable students to display their understanding and knowledge of the key intercultural issues facing businesses and their employees. The group project will allow students to demonstrate their ability to work in teams and reflect on their experience and apply the knowledge gained from the theoretical input into a practical context.

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:42:36


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