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2023/24 Taught Postgraduate Module Catalogue

PECI5211M Audience, Engagement and Impact

30 creditsClass Size: 60

Module manager: Dr Sarah Feinstein

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2023/24

This module is approved as an Elective

Module summary

This interdisciplinary module studies how artists and arts organisations can design meaningful and memorable audience experiences and how, in turn, these can be evaluated in terms of strategic and cultural value. Students will critically investigate a range of audience engagement strategies and explore different methods of capturing and evaluating the impact that the arts can have on audiences, whether live or digitally and whether locally or globally.


To develop a critical understanding of strategies of audience engagement and critically explore different methods of capturing and evaluating the impact that the arts can have on audiences, both locally and globally.

Learning outcomes
1. define, contextualise, apply and critique theoretical concepts related to arts audiences
2. critically explore the benefits and challenges implied by these phenomena to the everyday practice and leadership of contemporary arts and cultural organisations across the world
3. apply the core models, methods and approaches pertaining to audience research and evaluation
4. develop a critical appreciation of strategies to engage audiences and evaluation of those strategies that facilitate cultural organisations to fulfil their creative, strategic and social objectives

Skills outcomes
The skills that will be developed and applied on the module through participation in seminar activities and assessments include analytical and critical thinking; research; written and visual communication; and planning and organisation.


The session contents might include: theoretical concepts of audiences; audience research methods; accessibility and inclusion; audience outreach and education; audience engagement strategies; audience development; impact & evaluation

Teaching methods

Delivery typeNumberLength hoursStudent hours
Independent online learning hours20.50
Private study hours260.00
Total Contact hours19.50
Total hours (100hr per 10 credits)300.00

Private study

Reading for lecture (28 hours)
Preparation for seminar including independent reading and research (50 hours)
Preparation of assessment (group presentation) including desktop research and reading (100 hours)
Writing and preparation of assessment (report) including desktop research and reading(90 hours)

Opportunities for Formative Feedback

Students will receive formative feedback on the development of their ideas from tutor and peers in designated seminar activities, as well as one group tutorial (20 minutes) to support their presentation assessment and one individual tutorial (10 minutes) to support their report assessment. Students will also be offered two optional opportunities in addition to office hours: micro-pitch of presentation and drop-in online session for report.

Methods of assessment

Assessment typeNotes% of formal assessment
Presentation10-15 minutes50.00
Report3000 words50.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt

Reading list

The reading list is available from the Library website

Last updated: 05/05/2023


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