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2022/23 Taught Postgraduate Module Catalogue

PECI5214M Creativity and Innovation Management

30 creditsClass Size: 30

Module manager: Dr Sarah Raine

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2023/24

This module is not approved as an Elective

Module summary

The module explores the theory and application of creative processes, from individual idea development to the harnessing and management of creativity for innovation. Creative individuals are at the heart of the creative and cultural enterprise. This module explores the organisational conditions and inter-organisational environment which may best foster these.


This module explores the theoretical and applied knowledge required for managing creativity and innovation in an organisational context.

Learning outcomes
1. Understand key theories relating to creativity and innovation.
2. Understand and apply different theoretical and analytical approaches to manage creative processes in an organisational setting.
3. Identify, understand, and apply knowledge of creativity and innovation in their own professional development and or/practice.
4. Appreciate wider debates relating to innovation in the wider society and creative economy
5. Appreciate current academic debate around cultural sustainability and change


The course will explore a range of theories and approaches to creativity and innovation management including, but not exclusively the topics listed below
• Creativity and Innovation: An introduction
• Supporting creativity and innovation in organisations
• Leadership for creativity and innovation
• Cultural and Creative organisations in the creative economy
• Cultural sustainability and innovation

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours279.75
Total Contact hours20.25
Total hours (100hr per 10 credits)300.00

Private study

The students will be expected to conduct 130 hours of reading to support lectures and seminars
90hrs preparation for assessment 1
59.25 hours preparation for assessment 2.

Opportunities for Formative Feedback

The students will be monitored through feedback opportunities in all seminars plus a 1-to-1 tutorial at the week 6 mark.

Methods of assessment

Assessment typeNotes% of formal assessment
Report2000 word project mapping innovation ecosystem locally35.00
Essay4000 word essay65.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:43:35


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