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2023/24 Taught Postgraduate Module Catalogue

PECI5706M Entrepreneurship and Cultural Industries

30 creditsClass Size: 120

Module manager: Dr Ruth Daly

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2023/24

Module replaces


This module is not approved as an Elective

Module summary

The module combines theoretical approaches to enterprise and entrepreneurship with application to a specific situation in which students choose one of two options: (a) to develop a feasibility study for an existing or new creative venture or (b) to work in a small team to solve a strategic organisational or management problem or respond to an opportunity presented by a cultural organisation.


On completion of this module, students should be able to develop, practice and demonstrate knowledge and skills of enterprise and consultancy in the context of a problem-solving scenario and/or opportunity recognition in the arts and cultural industries.

Learning outcomes
1. Understand the variety of contexts in which creative enterprise and entrepreneurship skills can be applied, either in individual practice or within organisations.
2. Understand and apply different theoretical and analytical approaches of consultancy and creative management to a cultural sector organisation.
3. Identify, understand, and apply entrepreneurship skills and knowledge to their own professional development and or/practice.
4. Understand and develop strategies for team-working and/or life-long learning through practice-based activities in the cultural sector.


• Introduction and definitions of entrepreneurship and approaches to learning through enterprise practice. The module will also explore theories of experiential learning and the use of diary and reflection.
• How to develop business models and planning.
• The notion of the value proposition and how this may relate to different customer segments.
• Managing risk, ethics and data collection including both use of secondary sources and collection of primary data to support business planning.
• Developing the ‘pitch’ and communicating value.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours275.00
Total Contact hours25.00
Total hours (100hr per 10 credits)300.00

Private study

• Reading, data gathering and literature searches (55 hours)
• Planning, implementation, and documentation of consultancy project or feasibility study (150 hours)
• Preparation of assessment (presentation) (25 hours)
• Writing and preparation of assessment (essay) (45 hours)

Opportunities for Formative Feedback

The students will be monitored through feedback opportunities in all seminars plus tutorials – the presentation will also offer mid course feedback.

The verbal presentation in semester 1 will enable the student project aims and objectives (inc indicative timescale) to be commented on to aid delivery of the final work.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay1 x 2,500-3,000 words reflective essay35.00
Report1 x 2,500-3,000 words (Each member of the group submits their own report)35.00
Oral PresentationVerbal 20-minutes (3 students per group); 10 minutes for individuals30.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 31/05/2023


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