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2023/24 Taught Postgraduate Module Catalogue

COMM5705M Identity and Culture

30 creditsClass Size: 64

Module manager: Prof Yvonne Tasker

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2023/24

This module is not approved as an Elective

Module summary

The intersection of media , and culture is central to how groups and individuals form identities as selves in consumer society, as participants in collective life, and as citizens in political life. Deepening one’s knowledge of theories about culture, identity and diversity leads to analytical techniques for examining experience.


On completion of this module, students should be able to ...
The module has three aims:
- To deepen knowledge at the intersection of identity and culture;
- To examine that nexus in the formation of identity for groups and individuals;
- To develop analytical techniques for examining lived experience as selves in consumer society, as members of collectives, and as citizens in political life

Learning outcomes
On completion of this module, students should be able to demonstrate broad knowledge of how to think about , culture and identity; a focused knowledge on one area of identity theory, practical knowledge of how to study lived experience; and intellectual commitments to their own standards and approaches to new media.


Topics include the, culture and communication, and new media in society. Methods include social and narrative approaches to lived experience. Main theories include feminism and media, racial and ethnic identities, identity and social class, gender and sexuality, modern generations, and intercultural interaction. The final topic is new media ethics.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours267.00
Total Contact hours33.00
Total hours (100hr per 10 credits)300.00

Private study

Students prepare approximately 12 hours weekly for each seminar by doing assigned and elective reading and by completing exercises and activities provided. They divide the remaining private study time between writing the reflective essay (est. 45 hours) and writing the research essay (est. 90 hours).

Opportunities for Formative Feedback

The module leader holds regular office hours to meet students without appointment. Students may also make appointments to meet further with the module leader. Weekly activities and discussions in the seminar allow the module leader to observe student progress and offer feedback

Methods of assessment

Assessment typeNotes% of formal assessment
Essay1 x 3,500 - 4,500 words70.00
Reflective logReflective Essay 1 x 2000 - 2,50030.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 11/09/2023


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