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2024/25 Undergraduate Module Catalogue

LUBS1890 Starting Your Own Business

10 creditsClass Size: 450

Module manager: Deema Refai

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25

This module is mutually exclusive with

LLLC0118Innovation and Enterprise

This module is approved as a discovery module

Module summary

This module offers a blended theoretical & practical experience in setting-up and running a business. Its interactive sessions allow students to delve into the issues of creativity, idea generation, opportunity recognition and feasibility analysis, thus, enabling them to understand how to set the foundations of an entrepreneurial business model. Through various activities, students work towards exploring business opportunities, which allows them to learn about businesses, make decisions about various aspects related to those businesses, and be entrepreneurial.


This module aims to provide students with the opportunity to learn about entrepreneurship and set foundations of entrepreneurial business models both independently and through various activities using, for example, videos, podcasts, reading and other online materials. Within workshops students will be provided with the opportunity to take what they have learnt online and put this into practice, during innovative and collaborative activities.

Learning outcomes
Upon completion of this module students will be able to:
1. Recognise and apply basic general small business management skills in the areas of idea generation, opportunity exploitation, competitive positioning and business modelling.
2. Identify and apply standard management practices
3. Recognise the underlying principles of how enterprises are created and run

Skills outcomes
Skills outcomes
Upon completion of this module students will be able to:
1. Apply a range of key skills to Decision Making, Business modelling, Self-Directed Learning and Problem Solving
2. Employ functional concepts & operations in activities

Subject specific
3. Reflect on their own personal goals and values in relation to starting an enterprise


Indicative content:

- Understanding entrepreneurship and enterprise creation
- Employing creative tools to generate ideas and identify opportunities
- Assessing the feasibility of opportunities, including industry, market, product and entrepreneur feasibility
- Setting foundations of an entrepreneurial business model and pitching it to potential investors

Students will will engage in different activities that will support them in understanding how new ventures are formed and developed.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours82.00
Total Contact hours18.00
Total hours (100hr per 10 credits)100.00

Private study

Discussion board Learning
- 18 hours of online coursework & activities

Independent and private study
- 20 hours reading and activities
- 20 hours preparing assessed coursework
- 20 hours learning materials (online & offline)

Opportunities for Formative Feedback

Teaching on this module will employ various methods including lectures, workshops, critical exercises, videos, discussion boards and others. Students will have the opportunity to discuss and debate various viewpoints, and receive feedback through the workshop activities that are designed in ways to support the assignment development in an explicit manner. Assignment development is further supported through critical exercises throughout the module, which are provided to students alongside suggested answers. Through these suggested answers, students will have the opportunity to self-assess their understanding of the exercises. Furthermore, a FAQs page will be available to offer feedback on the most commonly cited questions on the module.

Methods of assessment

Assessment typeNotes% of formal assessment
Report2,500 word individual report + representation of a model relevant to the topic*100.00
Total percentage (Assessment Coursework)100.00

*The module will embed a number of formative assessment tasks to help students work towards developing their assessments. The resit for this module will be 100% by 2,500 word report.

Reading list

The reading list is available from the Library website

Last updated: 29/04/2024 16:16:20


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