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2024/25 Undergraduate Module Catalogue

LUBS3070 Strategic Management

20 creditsClass Size: 420

Module manager: Josh Morton

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2024/25

This module is mutually exclusive with

LUBS2660Principles of Corporate Strategy

This module is not approved as a discovery module

Module summary

Strategy is the cornerstone of every business; it provides an overall direction to the organisation, whilst defines its relationship with both the internal and the external environment. How effectively and efficiently the organisation’s corporate strategy is implemented and how well it is aligned to its general context are undoubtedly the most crucial elements linked to firm’s performance. The module is designed to help you develop an overall appreciation of the importance of strategy for businesses and the skill-set required when competing globally. It is focused on the information, analyses, organisational processes and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximise long-term profits in the face of uncertainty and competition. This module focuses on both fundamental and contemporary issues in the strategic management of organisations from across different sectors.


This module focuses on identifying and understanding the sources of superior firm performance. This module aims to introduce key theoretical concepts, tools and frameworks useful for analysing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. It is also concerned with managerial decisions and actions that affect the performance and survival of businesses in today’s global and volatile competitive environment.

Learning outcomes
Upon completion of this module students will be able to interpret and outline:
- the integrative role of strategic management, its differing and often conflicting theories, approaches and views, which reflect the richness of debate in the field research
- contemporary applied theory and alternative perspectives and styles in strategy and strategic management
- structure, design, culture and working environment to effective strategic management and the importance it holds
- the resources and capabilities of the firm in terms of their ability to develop sustainable competitive advantage

Skills outcomes
Upon completion of this module students will be able to:

- Obtain, analyse and apply information from a variety of sources in the public domain
- Develop skills of argument development and persuasion
- Be able to apply management and decision making tools for evaluating the external and internal environment (e.g. 5 forces, PLESTE, SWOT, TOWS, etc.) of a company.
- Develop team-working skills

Subject specific:
- Analyse dynamics in competitive rivalry and make appropriate recommendations for action
- Utilise various analytical frameworks, skills and tools to identify central issues and problems in complex business situations
- Distinguish between different levels of strategies, identify their role on firm performance, and recommend appropriate actions for real-world scenarios
- Analyse the main structural features of an industry and develop strategies that position the firm most favourably in relation to competition and influence industry structure to enhance industry attractiveness


Indicative content:
- Outline, introduction and basic concepts;
- The Strategic Context: external environment; configuration; purpose and preferences;
- Internal Analysis: Resource-based-view, Dynamic Capabilities and Innovation;
- Business Strategy, Competitive Advantage and Business Models;
- Corporate Strategy and diversification;
- Internationalisation and entry strategies;
- Mergers, acquisitions, and alliances;
- Strategy development processes: emergent vs. deliberate strategies;
- Organising and Strategy

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours168.00
Total Contact hours32.00
Total hours (100hr per 10 credits)200.00

Private study

- Lectures 60 hours (4 hours reading per lecture)
- Classes 24 hours (3 hours preparation per workshop)
- Revision & Examination 60 hours (3 hours per week)
- Additional formative tasks 15 hours (MCQs, gamification methods)
- Independent online learning activities 18 hours

Opportunities for Formative Feedback

This module will provide students with formative feedback on the more novel aspects of the module's assessment regime, i.e. on multiple choice questions. In addition to the formal methods of delivering feedback, informal feedback is provided by students' self-assessment and evaluation of the discussion and contribution to each case study class session. Such reflection is important in developing your skills as an independent learner.

Methods of assessment

Assessment typeNotes% of formal assessment
Assignment1,500 words30.00
Total percentage (Assessment Coursework)30.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Exam typeExam duration% of formal assessment
Standard exam (closed essays, MCQs etc)2 hr 00 mins70.00
Total percentage (Assessment Exams)70.00

The resit for this module will be 100% by 3 hour examination.

Reading list

The reading list is available from the Library website

Last updated: 12/06/2024


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