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2024/25 Undergraduate Module Catalogue

LUBS3840 European Business

10 creditsClass Size: 60

Module manager: Maria Ilieva

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25

This module is not approved as a discovery module

Module summary

This module takes international business principles and theory and applies them to regional economic integration (REI). This module is original in the sense that there is no other module taught anywhere in the world that takes this approach. The European Union is the foremost example of regional economic integration in the world, and so therefore the principles at work here have particular power and application worldwide. The module covers how to analyse the challenges facing the EU and its member states, and issues for EU and non-EU businesses (welfare, growth, sovereignty, etc). It covers the purpose and background of the European Union; basic chronology of EU development; setting the scene of Europe in the world economy; current challenges facing the EU and its member states; issues for EU and non-EU businesses. The module sets out the analytical tools of regional integration theory and international business theory, to understand the founding principles of regional integration, and types of REI, and how these relate to the grand challenges for integration identified in the module. Knowledge covers: founding principles of regional integration; classification of REI types; detailed EU chronology; the Single European Market; the European business environment.


This module aims to give students knowledge of the theoretical principles of regional economic integration and its interaction with international business theory. It seeks to use the context of the European Union (EU) to convey how key developments in the European economy can be analysed using the dual lenses of integration and international business theory. A central objective is to show how the EU is relevant to business, through focusing on the implications of these developments for the European business strategy of firms (both European and foreign-owned), and for the international business strategy of European firms.

Learning outcomes
Upon completion of this module students will be able to interpret and outline:
- the European Union’s (EU) business dimension and its place in the world system of international business
- the motives for regional economic integration (REI) and its processes as applied to the EU and other parts of the world
- how REI theory interacts with International Business theory and how policy associated with REI interacts with private sector firms

Skills outcomes
Upon completion of this module students will be able to:
- Identify and apply general skills for employability, including those relevant to research, verbal presentation and group interactions

Subject Specific
- Apply critical thinking and a critical awareness to different views on the European Union
- Articulate, weigh up and comment on the controversies raised by the European Union and regional integration


Indicative content:
(1) Introduction to European Business; (2) Landmarks of European Integration, or How History and Politics Shape the Business Environment; (3) European Union Enlargement and Integration; (4) Institutional Players: How the Rules and Agendas of the European Business Environment Are Set; (5) The Europeanization of a Business Environment; (6) The Europeanization of Business Management; (7) European Economics, Finance and Funding; (8) Marketing in Europe; (9) Lobbying the Playing Field; (10) Competing Internationally; (11) Revision Lecture.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours84.00
Total Contact hours16.00
Total hours (100hr per 10 credits)100.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Exam typeExam duration% of formal assessment
Standard exam (closed essays, MCQs etc)2 hr 00 mins100.00
Total percentage (Assessment Exams)100.00

The resit for this module will be 100% by 2 hour examination.

Reading list

The reading list is available from the Library website

Last updated: 29/04/2024 16:16:21


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