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2024/25 Undergraduate Module Catalogue

LUBS3860 International Strategic Management

20 creditsClass Size: 210

Module manager: Omar Al-Tabbaa

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25


LUBS2860Managing International Business

This module is not approved as a discovery module

Module summary

This module examines how companies formulate and implement strategic decisions in an international context.


This module is designed to enable students to apply their learning across the programme in an integrative manner to the understanding of how companies design, implement and manage international strategies.

Learning outcomes
On successful completion of this module students will be able to critically evaluate:
1. Strategic choices available to organisations;
2. The nature of strategic problems and the role of the entire organisation in providing integrated solutions;
3. The influence of national and international markets on a firm's potential for competitive advantage.

Skills Outcomes

On successful completion of this module students will be able to:
1. Effectively identify problems and recommend an alternative course of action to deal with the complex conceptual problems faced by top managers;
2. Communicate effectively in writing;
3. Contribute to effective performance within a team environment;
4. Conduct effective oral presentations;
5. Exercise self-reflection and criticality to diversity in terms of people, cultures, business and management issues.

Skills outcomes
Subject specific:
On successful completion of this module students will be able to:
1. Deliver social and environmental impacts by evaluating the potential of international business activities;
2. Demonstrate critical analysis of ideas and evidence to recognise, interpret and account for the complexity of ethical business management conducted across national and sub-national boundaries.


The Strategy Process
- What is strategy? And does it matter?

Strategy Analysis
- What are firms in business for? The issue of organisational purpose; Is the shareholder king?
- Market analysis; Generating insights from market research
- Are all industries equally attractive? Industry analysis, industry development and disruption
- Competing to succeed I: positioning and strategic choices
- Competing to succeed II: generating a sustainable competitive advantage

Strategic Direction and Firm Performance
- Generating growth for the future: limited vs. substantive growth strategies and their impact on firm performance
- Do diversification strategies and mergers and acquisitions enhance firm performance?
- Do internationalisation strategies enhance firm performance?
- Global challengers from emerging countries: challenges and opportunities

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours168.00
Total Contact hours32.00
Total hours (100hr per 10 credits)200.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Assessment typeNotes% of formal assessment
PresentationGroup Presentation based on an online strategy simulation game30.00
Assignment3,000 words (individual)70.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 word assignment.

Reading list

The reading list is available from the Library website

Last updated: 01/05/2024


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