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2024/25 Undergraduate Module Catalogue

PDES2230 Creativity in Professional Practice

20 creditsClass Size: 35

Module manager: Dr Briony Thomas

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2024/25

This module is mutually exclusive with

PDES3220Professional and Portfolio Development/Creative Professional

Module replaces

PDES 2510 Creativity Innovation & Shape Systems and PDES 3220 Professional and Portfolio Development/Creative Professionals

This module is not approved as a discovery module

Module summary

This module will assist students to develop their commercial awareness and explore the value of design thinking and design communication skills within industry. The module aims to support students to maximise their potential in preparation for industrial placements and in their transition into a professional career.The content of this module focuses on careers in industrial design and the creative industries. However, the design thinking and visualisation tools and techniques are equally applicable to innovation approaches in a corporate environment


1. To expand creative capacity and the understanding of the use of creative tools and techniques can be applied in the design of new products or solutions.
2. To present a snapshot of professional practice in design and to develop skills as a reflective practitioner.
3. To introduce and engage students with the Careers Service and support students through placement applications and career planning.
4. To support students to demonstrate a range of transferrable and subject-specific skills through written and oral presentation skills and a project-based portfolio.

Learning outcomes
Upon completion of this module students should be better able to:
1. Identify basic theories of creative thinking.
2. Apply a range of creative thinking tools and techniques in the design process.
3. Practice and develop their design communication skills as an aid to creativity.
4. Apply decision making theories, demonstrating self-efficacy and resilience.
5. Reflect on their learning and the development of their professional and employability skills.
6. Present visual and non-visual work to both specialist and lay audiences.
7. Produce a professional portfolio of project-based work to demonstrate a range of skills.

Be aware of business, customer and user needs, including considerations such as the wider engineering context, public perception and aesthetics. D1i
Communicate their work to technical and non-technical audiences. D6
Apply their skills in problem solving, communication, information retrieval, working with others and the effective use of general IT facilities. G1
Plan self-learning and improve performance, as the foundation for lifelong learning/CPD. G2
Exercise personal responsibility, which may be as a team member. G4i


- Creative thinking: theories, tools, and techniques
- Career planning and reflective practice
- Commercial awareness and organisational culture
- Group work: in theory and practice
- Presentation skills and visual storytelling
- Creative entrepreneurship
- Building a design portfolio

Teaching methods

Delivery typeNumberLength hoursStudent hours
Group learning33.009.00
Independent online learning hours30.00
Private study hours117.00
Total Contact hours53.00
Total hours (100hr per 10 credits)200.00

Private study

Directed asynchronous learning materials are provided on Minerva to support self-directed study, including completion of reflective tasks within the learning journal and the development of a portfolio of project-based work. Independent study involves group working outside of timetabled class; therefore, students are required to take responsibility for their individual and collective contribution to the module.

Opportunities for Formative Feedback

Regular seminars during semesters one and two will allow on-going progress towards assessed outputs to be monitored. Q&A sessions with industry contributors are scheduled after asynchronous learning activities, which enables the industry perspective and feedback to be embedded throughout the module. Tutorial sessions will be available in semester two to provide formative feedback to students on their individual portfolios. Several sessions will be available with industry. Students will also have access to advisory support on a self-directed basis through weekly office hours.

Methods of assessment

Assessment typeNotes% of formal assessment
PresentationThe Skills Challenge is group coursework. The assessment involves a 3-hour class with an industry panel, where groups present their project work and receive industry feedback35.00
Reflective logLearning journal30.00
PortfolioPortfolio Presentation35.00
Total percentage (Assessment Coursework)100.00

Provided the candidate has engaged sufficiently with the delivery of the module an alternative individual task will be available as a resit for the Skills Challenge.

Reading list

The reading list is available from the Library website

Last updated: 29/04/2024 16:16:42


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