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2024/25 Undergraduate Module Catalogue

PECI1706 Managing Festivals and Events

20 creditsClass Size: 60

Module manager: Dr Hugh Brown

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2024/25

This module is approved as a discovery module

Module summary

The module provides an exploration of the principles and practice required to manage Events and Festivals. The fundamentals of customer expectations, customer care, event and project structure, and quality enhancement will be explored through case studies and detailed analysis of existing events/festivals. This provides a framework for further exploration of the tools of quality management, project planning, and event management. Having defined the essential managerial elements required for festival and event management, students will then explore decision-making and techniques to aid creative and lateral thinking in the generation of new and exciting ideas for events and festivals. The module concludes with a number of detailed case studies which require students to synthesise the appropriate management structures and frameworks to ensure quality delivery, with their creative ambition to generate new and exciting proposals.


On completion of this module, students should be able to:
1. demonstrate an ability to plan high quality events and festivals;
2. demonstrate an understanding of key management issues relevant to the organisation of high quality events and festivals;
3. explain and apply a range of generic management principles, tools and frameworks to the creation and planning of events and festivals;
4. engage with appropriate evaluate techniques for events and festivals;
5. understand a range of creative thinking approaches and methodologies to generate ideas for events and festivals;
6. demonstrate a practical understanding of a range of problem solving and quality improvement techniques;
7. explore a theoretical understanding of teams and practical team building skills.

Learning outcomes
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
1. demonstrate an awareness of the literature and research in the area of generic management and, more specifically, events management theory;
2. understanding basic management principles in the planning and creation of events and festivals;
3. demonstrate a detailed understanding one chosen area of management relevant to the planning and creation of events and festivals;
4. analyse the quality of specific events/ festivals;
5. show an awareness of the basic trends within the discipline and their reflection of social, cultural and economic determinants.

Skills Learning Outcomes:
On successful completion of the module students will have demonstrated the following skills learning outcomes:
6. Creative thinking to develop proposals
7. Communication of creative idea.


Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours181.00
Total Contact hours19.00
Total hours (100hr per 10 credits)200.00

Opportunities for Formative Feedback

- Contribution to classes.
- Discussion with tutor (as appropriate)
- Specific assignment support in small group seminars

Methods of assessment

Assessment typeNotes% of formal assessment
EssayEssay 2,500 - 3,000 words50.00
PresentationPresentation 2,500 - 3,000 word equivalent50.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 10/04/2024


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