Module and Programme Catalogue

Search site

Find information on

This module is inactive in the selected year. The information shown below is for the academic year that the module was last running in, prior to the year selected.

2020/21 Undergraduate Module Catalogue

PECI3710 Starting up in the Cultural Industries

20 creditsClass Size: 25

Module manager: Dr Stephen Dobson

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2020/21

This module is mutually exclusive with

PECI3702Enterprise Project

This module is not approved as a discovery module

Module summary

This module encourages a creative approach to the process of developing an initial business startup idea to a complete business model in the arts and creative industries. Underpinned by desk-based research and reading the business model provides the starting point from which to help students plan their efforts for future business development and opportunity recognition. Each week a workshop approach will help students develop each component of their business models. This will form a 2000-2500 word business proposal as the first assessment and supplemented by a 15min video pitch which the students will perform in order to ‘sell’ their proposal in an engaging and persuasive manner.


This module allows students to consider future professional and career planning through an understanding of the importance of the value proposition, business model generation and business planning in the start-up process
It will facilitate the creation of a rapid business plan supported both by creative thinking and desk-based assessment of customer/audience demographics, funding opportunities and key competitors in the chosen area of the arts. It will allow students to apply entrepreneurship frameworks and theories to assess viability of the business idea with an emphasis on social and creative enterprise.

Learning outcomes
Upon successful completion of this module, students will have acquired:

1. An ability to locate their understanding of business start-up within the arts and cultural industries contexts informed by policy, news media, funding opportunities and academic literature;
2. A knowledge of start-up principles, business model development and planning a new business idea;
3. The ability to apply entrepreneurship literature and theory to the process of developing a start-up idea and relating this to their own professional future planning;
4. An ability to present a business model and business plan in


This module is concerned with providing theoretical and practice-informed frameworks and support for those students interested in developing their start-up ideas into tangible business models. This will be supported by relevant academic and professional literature covering key areas such as; business model innovation; developing the value proposition; understanding audiences/customers, business channels; revenue streams; partnership; and feasibility and planning.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours182.75
Total Contact hours17.25
Total hours (100hr per 10 credits)200.00

Private study

Preparation for seminars 8 x 6 hours = 48 hours
Assignment preparation 134.75 hours

Opportunities for Formative Feedback

On-going monitoring through workshop-style seminars and regular feedback to students each week as they develop each component of their business models. Also a mid-module group tutorial and a focused 15 minute individual tutorial.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay2000-2500 words60.00
Presentation15min video pitch40.00
Total percentage (Assessment Coursework)100.00

Business start-up proposal ; a portfolio submission to include a 2-2,500 word outline report representing a summary of the business model including appendices of relevant statistics (ie local economic, demographic etc) and a timeline for potential implementation. This will be supported by a 15-min video pitch

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 08:43:25


Browse Other Catalogues

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD

© Copyright Leeds 2019