2023/24 Undergraduate Programme Catalogue

BSc International Business and Marketing

Total credits: 360

Entry requirements:

- GCSE English Language: minimum grade B/6.
- GCSE Mathematics: minimum grade B/5.
- A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).

When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Relevant QAA Subject Benchmark Groups:

General Business and Management

Programme specification:

On completion of this programme students should:

Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.

Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.

Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.

Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.

Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.

Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.

Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.

Have developed a deeper specialist knowledge and understanding of marketing.

Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following 100 credits of compulsory modules:

Optional modules:

Students may take the following optional modules. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules instead

Discovery modules:

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional Modules instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 level 1 credits including all Pass for Progression (PFP) modules in order to progress to Year 2.

Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Over levels 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each level)
MARKETING: a minimum of 80 credits (40 credits must be taken in each level)

Compulsory modules:

Candidates will be required to study the following 100 credits of compulsory modules:

Optional modules:

IMPORTANT - When considering your optional modules, please take into account any modules you intend to study in subsequent years, as there might be modules you need to complete in your current year of study that are required to fulfil pre-requisite conditions of future modules.

Candidates may choose to study up to 20 credits from the following optional modules:

Discovery modules:

Candidates will be required to study 20 credits of discovery modules, or any of the modules from the optional modules list above, in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 level 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3 made up as follows:

- Pass 60 credits of compulsory PFP IB modules (LUBS2405, LUBS2415, LUBS2860)
- Pass 20 credits of compulsory PFP Marketing modules (LUBS2840)
- Pass 20 credits of additional Marketing modules (compulsory or discovery)

Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Over levels 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each level)
MARKETING: a minimum of 80 credits (40 credits must be taken in each level)

Compulsory modules:

Candidates will be required to study the following 110 credits of compulsory modules:

Optional modules:

Candidates may choose to study 10 credits from the following optional modules:

Discovery modules:

Candidates will be required to study 10 credits of discovery modules, or one of the optional modules listed above, in order to make up a total of 120 credits for the year.

Candidates who studied level 3 in 2020/21, or were out on a year abroad/placement in 2020/21 (meaning they will return to level 4 in 2021/22), will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree.

Candidates who studied level 3 in 2021/22 (and onwards) will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree made up as follows:

- Pass 40 credits of compulsory PFP IB modules (LUBS3321)
- Pass 40 credits of Marketing modules (compulsory, optional or discovery)
- Pass 20 credits of additional compulsory, optional and/or discovery modules

Last updated: 23/04/2024 12:18:29

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