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2020/21 Taught Postgraduate Programme Catalogue

MA Promotional Media

Programme code:MA-COMM/PMUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Professor David Hesmondhalgh Contact address:D.J.Hesmondhalgh@leeds.ac.uk

Total credits: 180

Entry requirements:

Good first degree in a related subject
Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5 with no element below 6.0, or equivalent TOEFL score.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Programme specification:

The programme will:
This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

COMM5235MPromotional Media, Culture and Society30 creditsSemester 1 (Sep to Jan), 1 May to 30 Sep
COMM5600MDissertation and Research Methods60 credits1 Jan to 31 Oct, 1 Oct to 30 Sep (12mth)
COMM5730MThe Cultural History of Promotional Communication30 creditsSemester 2 (Jan to Jun)

Optional modules:

Candidates will be required to study 30- 60 credits from the following optional modules:

COMM5140MMedia and Communication Theory30 credits1 Jan to 31 May, Semester 1 (Sep to Jan)
COMM5170MTelevision Narrative30 creditsNot running in 202021
COMM5200MCommunication and International Affairs30 creditsSemester 1 (Sep to Jan)
COMM5250MFeminism, Identity and Media30 creditsSemester 1 (Sep to Jan)
COMM5260MUnderstanding the Audience30 creditsSemester 1 (Sep to Jan)
COMM5380MThe Media and Democratisation: Global Perspectives30 creditsNot running in 202021
COMM5540MThe Reporting of Politics30 creditsNot running in 202021
COMM5615MKeywords in Political Communication30 creditsSemester 1 (Sep to Jan)
COMM5645MJournalism Theory and Research30 creditsSemester 1 (Sep to Jan)
COMM5710MThe Media Industries30 creditsSemester 1 (Sep to Jan)
COMM5895MDigital Platforms: Critical and Cultural Analysis30 creditsNot running in 202021
EAST5037MTransnational East Asian Cinemas30 creditsSemester 1 (Sep to Jan)
MODL5014MRhetoric and Public Speaking15 creditsSemester 1 (Sep to Jan)
MODL5028MInternational Organisations: Context, Theory and Practice15 creditsSemester 1 (Sep to Jan)
PECI5204MTheoretical Perspectives: Culture, Creativity and Entrepreneurship30 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
PECI5214MCreativity and Innovation Management30 creditsSemester 1 (Sep to Jan), 1 Sep to 31 Jan (adv yr)
SLSP5312MTheorising Gender 130 creditsNot running in 202021
SLSP5355MInequalities: Exploring causes, Consequences and Interventions30 creditsSemester 1 (Sep to Jan)
SLSP5380MVideogames and Society30 credits1 Apr to 31 Aug
SLSP5414MDebates on Disability Theory and Research30 creditsNot running in 202021

Elective modules:

Last updated: 24/05/2021 09:54:49

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