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2020/21 Taught Postgraduate Programme Catalogue

MSc International Marketing Management

Programme code:MSC-LUBS7652UCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Professor Dayananda Palihawadana Contact

Total credits: 180

Entry requirements:

A good quality bachelors degree or equivalent qualification normally in a subject other than a marketing specialisation.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School Examination Board

Programme specification:

Our students will:

1. Critically evaluate, selectively apply key academic concepts and models in a marketing and international marketing context.

2. Be independent and reflective learners and problem solvers demonstrating creativity in marketing and international marketing.

3. Be intellectual and critical research analysts able to identify, articulate and resolve marketing and international marketing problems and issues demonstrating creativity and insight.

4. Be effective and professional communicators in marketing and international marketing, implementing appropriate approaches and strategies.

5. Be ethical practitioners, in line with codes and regulations related to research and practice of marketing and international marketing and be able to understand and articulate the consequences of unethical behaviour.

6. Be aware of and understand the complexities of cross-cultural consumer behaviour and challenges of marketing across nations and cultures.

7. Work as part of a team and plan and organise tasks whilst taking responsibility for individual contributions in a group context.

8. Be knowledgeable and skilled graduates with sound understanding and skills in professional marketing and international marketing careers across a broad spectrum of organisations.

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS5401MMarketing Dissertation/Project30 credits1 Feb to 30 Sep, 1 May to 30 Nov
LUBS5422MConsumer Behaviour Across Cultures15 credits1 Jan to 31 May
LUBS5451MMarketing Research15 credits1 Jan to 31 May
LUBS5455MMarketing Communications15 credits1 May to 31 July
LUBS5462MGlobal Marketing15 credits1 May to 31 July
LUBS5466MMarketing Strategy15 credits1 Jan to 31 May
LUBS5472MInternational Services Marketing15 credits1 May to 31 July
LUBS5478MGlobal Distribution and Supply Chains15 credits1 May to 31 July
LUBS5483MThe Global Marketing Professional15 credits1 May to 31 July

Optional modules:

Candidates will be required to study 30-credits of the following modules:

LUBS5403MMarketing Analytics15 credits1 Jan to 31 May
LUBS5427MCorporate Social Responsibility and Sustainability15 credits1 Jan to 31 May
LUBS5449MDigital and Interactive Marketing15 credits1 Jan to 31 May
LUBS5488MCompany Marketing Project15 credits1 Jan to 31 May
LUBS5491MSocial Media Marketing15 credits1 Jan to 31 May

Candidates are eligible for the award if they pass the 150 credits of compulsory modules (including the compulsory to pass modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules studied.

Last updated: 24/05/2021 12:50:17


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