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2022/23 Undergraduate Programme Catalogue

BA Fashion Marketing

Programme code:BA-DESN/FMUCAS code:W231
Duration:3 Years Method of Attendance: Full Time
Programme manager:Dr Alessia Grassi Contact address:a.grassi@leeds.ac.uk

Total credits: 360

Entry requirements:

In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)

School/Unit responsible for the parenting of students and programme:

DESN

Examination board through which the programme will be considered:

School of Design

Relevant QAA Subject Benchmark Groups:

Art and Design (2016)
Business and Management (2019)

Programme specification:

The programme is distinctive and unique, harnessing business acumen, trend analysis, forecasting and promotion through creative and innovative thinking. Global fashion systems, industries, products and experiences are interrogated and critically appraised. Through expert guidance in research activities students will explore trends beyond a fashion-style context, to understand a wide range of external influences that drive fashion consumerism and taste. Students will develop a wealth of knowledge through theoretical and technological applications and develop critical thinking and creativity to identify and maximize opportunities in the marketplace. The programme balances the activities of fashion-related industries with the complexities of consumer behaviour and the consumers’ role in the fashion system, to nurture a strong commercial awareness enhanced with production knowledge. Students will develop a range of promotional materials and displays and will have the opportunity to collaborate with live projects. The programme includes options to either study abroad or to undertake an industrial placement. The inclusion of the School-wide modules also add a different subject mix for this programme in relation to competing programmes.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN1347Principles of Fashion Marketing30 creditsSemesters 1 & 2 (Sep to Jun)
DESN1348Fashion Contexts30 creditsSemesters 1 & 2 (Sep to Jun)
DESN1666Visual Communication for the Creative Industries20 creditsSemester 1 (Sep to Jan)
DESN1847Design History, Design Futures20 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

DESN1383The Fashion Industry20 creditsSemester 2 (Jan to Jun)
DESN1415Introduction to Photography (Digital)10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN1633Colour in the Design Process10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN1659Fashion Branding: Theory & Practice20 creditsSemester 2 (Jan to Jun)

Students may also study 0-20 credits of Discovery Modules.

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.


Discovery modules:

Students may study 0-20 credits of discovery modules

Candidates will be required to study 0-20 credits of Discovery Modules


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN2248Strategic Fashion Management20 creditsSemester 1 (Sep to Jan)
DESN2287Research Methods20 creditsSemesters 1 & 2 (Sep to Jun)
DESN2347Fashion Trends and Forecasting30 creditsSemesters 1 & 2 (Sep to Jun)
DESN2348Fashion Promotion and Creative Communication Strategy30 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

CSER2206Developing Your Professional Identity: Preparing for a Career in Within The Arts, Heritage and Creative Industries20 creditsSemester 2 (Jan to Jun)
DESN2175Design for Sustainability20 creditsSemester 2 (Jan to Jun)
DESN2377Introduction to consumer behaviour and neuromarketing20 creditsSemester 2 (Jan to Jun)
DESN2416Photography10 creditsSemester 1 (Sep to Jan), Semester 2 (Jan to Jun)
DESN2633Colour: Art and Science10 creditsSemester 2 (Jan to Jun)
DESN265720th Century Fashion History20 creditsSemester 2 (Jan to Jun)

Students may also study 0-20 credits of Discovery Modules.

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose to study 0-20 credits from the discovery modules offered across the University

Candidates will be required to study 0-20 credits of Discovery Modules


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN3367Strategic Fashion Marketing Plan30 creditsSemesters 1 & 2 (Sep to Jun)
DESN3377Fashion Communications Strategy and Portfolio30 creditsSemesters 1 & 2 (Sep to Jun)
DESN3660Independent Study (Dissertation)40 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

DESN3582Fashion Styling and Photography20 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN3585Collaborative Marketing and Promotion20 creditsSemesters 1 & 2 (Sep to Jun)
DESN3765Brand Communications20 creditsSemester 1 (Sep to Jan)
DESN3770Contemporary Advertising20 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)

Students may also study 0-20 credits of Discovery Modules.

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.

Last updated: 30/09/2022 12:22:55

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