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2024/25 Taught Postgraduate Programme Catalogue

MSc Marketing Management with Advertising

Programme code:MSC-BS/MM&ADUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Vita Kadile Contact

Total credits: 180

Entry requirements:

Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Programme specification:

Our students will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing

Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS5402MConsumer Behaviour15 creditsSemester 1 (Sep to Jan)
LUBS5405MMarketing Communications15 creditsSemester 1 (Sep to Jan)
LUBS5408MGlobal Strategic Marketing15 creditsSemester 1 (Sep to Jan)
LUBS5428MAdvertising and Media Planning15 creditsSemester 2 (Jan to Jun)
LUBS5434MBrand management15 creditsSemester 2 (Jan to Jun)
LUBS5449MDigital and Interactive Marketing15 creditsSemester 2 (Jan to Jun)
LUBS5453MResearch Methods for Marketing15 creditsSemester 2 (Jan to Jun)
LUBS5483MThe Global Marketing Professional15 creditsSemester 1 (Sep to Jan)
LUBS5499MMarketing Academic / Applied Dissertation45 credits1 Feb to 30 Sep

Optional modules:

Candidates will be required to study 15 credits of optional modules:

LUBS5403MMarketing Analytics15 creditsSemester 2 (Jan to Jun)
LUBS5417MPersuasive Writing and Speechmaking15 creditsSemester 2 (Jan to Jun)
LUBS5419MAdvanced Quantitative Research Techniques in Marketing15 creditsNot running in 202425
LUBS5427MCorporate Social Responsibility and Sustainability15 creditsSemester 2 (Jan to Jun)
LUBS5435MPublic Relations and Corporate Communications15 creditsSemester 2 (Jan to Jun)
LUBS5440MSales Promotion and Sponsorship15 creditsSemester 2 (Jan to Jun)
LUBS5443MChange Management and Communication15 creditsSemester 2 (Jan to Jun)
LUBS5447MSocial Media Marketing15 creditsSemester 2 (Jan to Jun)

Candidates are eligible for the award if they pass the 150 credits of compulsory modules (including the compulsory to pass modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules studied.

Last updated: 29/04/2024 16:07:30


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