BA Communication and Media

Year 1

(Award available for year: Certificate of Higher Educ)

Learning outcomes

Students will be able to:
1. Identify and explain key developments, traditions, theories, and debates in communication and media studies.
2. Describe the importance of engaging critically with communication and media processes and effects, content and products, production and organizations, industries, and scholarship.
3. Analyse communication and media from a range of perspectives, taking into account the diverse communication and media landscape and contexts in which they are created, disseminated, and encountered.

Skills Learning Outcomes
1. Critical thinking: The ability to gather information from a range of academic and non-academic sources relevant to communication and media studies, and to weigh up arguments from relevant concepts, theories, research, and ideas related to communication, media and society.
2. Academic writing: The ability to write in relevant academic formats, relevant to media and communication (e.g., essays, reports, reflective documents) in a clear, concise, structured, and focused manner.
3. Information, data, and media literacies: the ability to find, organize, and share data across a variety of digital formats and media, to ensure the reliability and integrity of sources, and to use these to build ideas relevant to communication and media

Assessment

Assessment at Level 1 of the BA Communication and Media takes a number of different forms. In core modules, students will construct a portfolio of written and visual tasks, write essays and literature reviews and undertake a short multi-choice exam.